Occasionally used up to now on the local retail market, “the pop-up shop” concept gained ground in 2017, with new, innovative implementations.
In a crowded media context, brands look for new ways to interact with their consumers and promote product launches. Despite a growing e-commerce industry, emotions are the main driver of loyalty and that is why the “pop-up shop” concept creates great opportunities for brands.
Retailers look for spaces centrally located, with great visibility and that also allow an out of the box interior design, following the latest trends on the market. If, usually, the long-term rent for a 100 sqm prime shop on high street is ranging between 50-60 EUR, the same time of shop leased for a very short period – under a month- is up to 50% more expensive.