SMART REAL ESTATE

The accelerating pace of innovation is changing the real estate industry and the latest move of fashion retailer, Zara, is just the proof. At the end of January, Zara launched a tech-enabled pop-up store in London, designed for click and collect purchases ahead of a new permanent flagship space.

Unprecedented disruption has created a new world of work driven by technology and an increasingly liquid workforce, JLL report “The future of work” states. The real estate consultancy company thinks that the future will belong to those who can embrace uncertainty, turn disruption into opportunity, and act to transform.

With a great vision and intuition, the Italian hypermarket giant and mall developer Finiper bought in the 90’s the former site in Milano of Alfa Romeo, one of Italy’s most admired motorcar brands and turned it into an experience, social center and brand showcase.

As technology is advancing based on continuous innovation, the real estate industry is reshaping. According to a study by RE:Tech, a real estate tech research and marketing agency, a significant number of mega-deals in real estate tech drove the funding boom across the sector in 2017 .

In a crowded media context, brands look for new ways to interact with their consumers and promote product launches. Despite a growing e-commerce industry, emotions are the main driver of loyalty and that is why the “pop-up shop” concept creates great opportunities for brands.

According to the Emerging Trends in Real Estate®: Europe 2018 survey by PwC & Urban Land Institute, over 50% of the respondents agree that technology, big data and the rise of “space as a service” will disrupt the traditional property valuation model.