SMART REAL ESTATE

Zara embraces innovation and opens tech pop-up store in London 1326 568 Bucharest Real Estate Club

Zara embraces innovation and opens tech pop-up store in London

The accelerating pace of innovation is changing the real estate industry and the latest move of fashion retailer, Zara, is just the proof. At the end of January, Zara launched a tech-enabled pop-up store in London, designed for click and collect purchases ahead of a new permanent flagship space.

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JLL: “Workplace transformation is a game changer” 1920 864 Bucharest Real Estate Club

JLL: “Workplace transformation is a game changer”

Unprecedented disruption has created a new world of work driven by technology and an increasingly liquid workforce, JLL report “The future of work” states. The real estate consultancy company thinks that the future will belong to those who can embrace uncertainty, turn disruption into opportunity, and act to transform.

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Study-case: Il Centro, Milano 1554 874 Bucharest Real Estate Club

Study-case: Il Centro, Milano

With a great vision and intuition, the Italian hypermarket giant and mall developer Finiper bought in the 90’s the former site in Milano of Alfa Romeo, one of Italy’s most admired motorcar brands and turned it into an experience, social center and brand showcase.

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Top 10 Mega Deals in Real Estate Tech 852 586 Bucharest Real Estate Club

Top 10 Mega Deals in Real Estate Tech

As technology is advancing based on continuous innovation, the real estate industry is reshaping. According to a study by RE:Tech, a real estate tech research and marketing agency, a significant number of mega-deals in real estate tech drove the funding boom across the sector in 2017 .

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Bucharest sees Real Estate used as engaging Marketing tool 800 450 Bucharest Real Estate Club

Bucharest sees Real Estate used as engaging Marketing tool

In a crowded media context, brands look for new ways to interact with their consumers and promote product launches. Despite a growing e-commerce industry, emotions are the main driver of loyalty and that is why the “pop-up shop” concept creates great opportunities for brands.

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How to raise value of Real Estate through Innovation 1400 898 Bucharest Real Estate Club

How to raise value of Real Estate through Innovation

According to the Emerging Trends in Real Estate®: Europe 2018 survey by PwC & Urban Land Institute, over 50% of the respondents agree that technology, big data and the rise of “space as a service” will disrupt the traditional property valuation model.

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