ORIGO: COFFEE SHOP & ROASTERY BUSINESS
Another successful story, Origo was opened in 2013 by local entrepreneurs Mihai Panfil and Bogdan Nicolae, close to the old city center, on Lipscani street, in a quiet area. The place is today a successful business and serves coffee during day time, while in the evening it transforms in a cocktail bar. Due to a very appreciated product, the coffee from Origo can be served in other locations such as French Revolution éclair shop in Piata Victoriei and Cooperativa FruFru – a restaurant with four units opened: in Universitate and Amzei market and in America House and Eurotower office buildings. The same coffee from Origo roastery can be found in Steam, a smaller coffee shop concept, with two units opened near Romana and Aviatorilor Sq.
TED’S COFFEE – THE INTEGRATED EXPANSION STRATEGY
Ted’s Coffee, the specialty coffee chain owned by Romanian entrepreneur, Vasi Andreica, has adopted an integrated expansion strategy and today has 35 units in Bucharest, Sibiu and Ploieşti, planing to add Braşov to the list. The expansion strategy for this brand included: street locations, shopping centers, office buildings and “shop in shop” locations.
In the context of a rapidly emerging Romanian real estate industry, with new office hubs opening as well as new retail formats, the local market of specialty coffee shops enters a new development phase.