09.07.2025

What are the main challenges & opportunities for the HVAC market in 2025, considering the increasing focus on energy efficiency and sustainability?
One of the biggest challenges we face is the F-Gas Regulation, which mandates the phase-down of high Global Warming Potential (GWP) refrigerants. While this comes with some technical difficulties, it also pushes us to develop new, eco-friendly technologies and invest in more and more sustainable solutions. Additionally, rising global temperatures have increased demand for air conditioning solutions, while the push for greener alternatives is driving a growing interest in heat pumps—a niche segment in Romania, where we are expanding steadily.
At a global level, in 2025 Samsung will strengthen its strategy for using AI technology to make the connected device experience safer, more inclusive, and more energy – efficient.
What external factors (e.g., regulations, economic trends) are having the most significant impact on the industry nowadays?
The F-Gas Regulation and the EU Green Deal 2030 are shaping our product development strategy. These policies serve as guiding principles, encouraging innovation in energy-efficient solutions. On the economic side, the construction sector has a direct impact on HVAC demand. Legislative and fiscal changes within the construction industry directly impact HVAC investments, making regulatory stability and incentive programs critical for market growth.
What are the company’s business targets and plans for 2025?
Over the past five years, we’ve maintained a double-digit growth, and in 2024, our turnover increased by 30% compared to the previous year. We grew in the residential market, in particular, achieving a remarkable 50% growth—a testament to our ability to meet evolving consumer needs with cutting-edge heating and cooling solutions.
Education and innovation are at the core of our 2025 strategy. We are launching in Romania our Samsung Climate Solutions Academy, following the growing demand for our specialized training programs. This training center is designed to educate partners and consultants on new technologies, ensuring optimal system efficiency and user benefits.
In the same time, we’ll continue to focus on leveraging artificial intelligence that helps end – users optimize energy consumption. Our SmartThings Energy app and AI-driven HVAC solutions, such as DVM S2 – that stands out with its seamless integration of artificial intelligence (AI), are at the top of our priorities.
What new products or technologies does Samsung Climate Solutions plan to introduce in the near future to address emerging trends?
We have several exciting product launches planned! Continuous expansion of our heat pump range, designed for easy installation, fast maintenance, and AI-driven energy optimization.
The launch of SmartThings Pro for business-critical building control. The platform extends the familiar SmartThings experience into the commercial space, allowing facility and site managers to monitor and control climate systems and other connected devices remotely, across multiple buildings. By combining intelligent automation with real-time insights, the platform enables businesses to improve operational control, potentially reduce waste and support long-term business goals.
The 2025 line-up of Samsung residential air conditioners has recently been revealed. The line-up incorporates advanced technologies to cater to the diverse needs of modern living and improves indoor air quality.
How does Samsung Climate Solutions plan to align with Romania’s and the EU’s green energy targets for this year?
At Samsung Climate Solutions, we are strongly aligned with both Romania’s and the EU’s green energy goals for 2025. Our commitment is reflected in the way we engineer our HVAC systems — prioritizing high energy efficiency and enhancing performance through AI-powered optimization.
First, we recognize that buildings account for nearly 40% of Europe’s energy consumption and over a third of CO₂ emissions, which makes smart building control a powerful lever in the journey to NetZero by 2030 (source: https://www.europarl.europa.eu/ and www.energy.ec.europa.eu). To tackle this, we’ll launch SmartThings Pro, our advanced building management platform that will enable facility managers to monitor, control, and automate HVAC systems efficiently across multiple sites — supporting smarter energy use and emissions reduction in line with NetZero goals.
Second, we’re actively supporting the F-gas Quota transition by integrating low-GWP refrigerants such as R32 and R290 into our product portfolio. By introducing these new products, Samsung is positioned to comply with future European regulations and support the goals of the European ‘Fit for 55’ package and the targets set under the Montreal Protocol.
Lastly, we’re leading innovation with solutions like the DVM S Mini R32 and EHS Mono R290 units. These products not only deliver high performance but also incorporate refrigerants with lower Global Warming Potential, without requiring costly upgrades to building insulation — making heating and cooling more accessible and future-ready.