FLORIN GHEORGHE, THETA: Making a Difference in Interior Design & Fit-Out

FLORIN GHEORGHE, THETA: Making a Difference in Interior Design & Fit-Out

FLORIN GHEORGHE, THETA: Making a Difference in Interior Design & Fit-Out 834 600 BUCHAREST REAL ESTATE CLUB
  • Profile: Co-Founder & CEO, THETA Furniture & More
  • THETA Furniture & More portfolio:
  • + 1.500 local and international companies
  • + 300. 000 sqm interior spaces
  •  890 office spaces
  •  505 commercial spaces
  • 115 HoReCa spaces
  • Experience:  + 20 years of experience in entrepreneurship & business development

Florin Gheorghe is Co-Founder and CEO THETA Furniture & More, with a proven executive management track record and over 20 years of experience driving sales growth in different industries as: consumer goods, flooring and since 2008 – in furniture & more. As the CEO of THETA, Florin Gheorghe is responsible for running all facets of the business. His skills in finding the most appropriate ways to approach the company’s targets are also based on his educational background: Florin holds a BS in Management & Marketing Romanian – American University, Bucharest.

The most significant achievement in 2020 is the sale transaction of 50% of the company to the Black Sea Fund, with positive implications for the long-term development of the company.

Looking way back, THETA is a dream-project launched in 2008, with the goal of making a difference in the interior design & fit-out industry. “Having our own production factory has quickly introduced us in various proportions projects, both locally and internationally, in sectors as: commercial, residential, office, medical, HoReCa,” Florin Gheorghe says. The portfolio of clients and projects has grown exponentially and, at the same time, the capacity of the factory (5.000 sqm in present) and the investment in modern equipment and technologies. THETA`s design and project management teams include architects, interior designers, civil engineers, mechanical and electrical engineers, with extensive expertise in design & construction fit-out projects. The company carries out tasks with utmost attention to detail, ensuring that client’s expectations are met at all times.

Foto Credit: Architect Sabin Prodan; Architectural Design: HTO Architecture & Engineering

Focus on Interior General Contracting

In the last 6 years, the company redirected its focus for the role of interior general contractor, managing complex projects for clients, from design stage to implementation and delivery. “The main benefit for a client to work with THETA is not only that we have the responsibility for the entire process, but also the project expenses / time can be reduced by 15-20%,” Florin Gheorghe says.

“As we gradually move towards the new „normal”, along with positivity and resiliency, we understand that the safety & wellbeing of your employees and clients are top priority, thus we will continue investing in expanding our production facility in order to help our clients create or convert their offices, other spaces, into a droplet-safe environment. Our plans are to develop the company vertically and horizontally – more precisely, we will continue growing the current business and we will also acquire other companies from sectors related to ours.“

Major clients:

  • Deloitte (total office spaces delivered 20.000 sqm), Architectural Design: HTO Architecture & Engineering
  • VEEAM (total office spaces delivered 12.000 sqm)
  • Gazprom (total of 18 gas stations delivered)

Large-scale office fit-out locations:

  • THE MARK  
  • myhive  
  •  AFI
  •  Business Garden Bucharest

Projects locations:

  •  Romania
  • International (Belgium, France, Holland, Hungary, Switzerland)