07.02.2025

Ionuț Negoiță, Founder & CEO, HILS Development
What were the main business results for 2024?
HILS Development performed well both in terms of sales, profitability, and impact in newly created communities.
2024 was a solid year, with a healthy growth, managing to record an increase in turnover by about 30% compared to 2023. Last year we had 1,035 finalized apartments, 96,000 sqm built and 8,700 sqm of green spaces and playgrounds.
Operationally, we continued to deliver quality residential projects, meeting deadlines and maintaining high standards of efficiency and sustainability. We also strengthened our relationship with our communities through events and social responsibility initiatives.
What are the company’s business targets and plans for 2025?
In 2025, we aim to focus more and more on community development, providing sustainable and energy-efficient residential projects. We continue at the pace we set for the development of announced projects, such as HILS Sunrise, HILS Titanium, and we are preparing the launch of phase 2 for HILS Republica. We also aim to expand to other areas of the Capital in 2025. We are pleased with the effervescence of the communities created around the residential complexes we built in the Pallady area and we are confident that we can replicate this way of life – beneficial both at an individual and community level – in other areas of Bucharest.
We also want to expand our team of new professionals, both for construction sites and offices, and to invest in the digitalization of processes to improve the customer experience, from virtual viewing of apartments to after-sales.
Another goal is to strengthen our market position by actively engaging in sustainability initiatives, education and supporting urban communities. We want each residential project we develop to contribute to the transformation of the urban landscape and bring added value to the city’s residents.
What are the main challenges & opportunities for the residential market in 2025?
The residential market will face both challenges and opportunities in 2025, which will shape the purchasing behavior of Romanians and, consequently, the business plans of developers. The increase in the costs of construction materials, economic fluctuations, but also tax and legislative changes, can influence customers’ purchasing decisions.
On the other hand, the digitalization of real estate processes and the increased interest in sustainable housing create opportunities for developers to innovate, streamline and attract an increasingly better-informed public.
Adapting to new regulations and requirements related to sustainability and energy efficiency, such as the implementation of the nZEB (nearly Zero Energy Buildings) standard, will also influence the residential market. These standards increase development costs but offer long-term benefits for the environment and the quality of life of tenants. HILS Development aims to respond to these challenges through innovative projects, both in the East area where we already have a series of completed or under development residential projects, and in other neighborhoods in the Capital.