Romanians spend 17% more at the mall than two years ago, above the inflation rate. The Mall Effect Index explains why.
Generatik and Reveal Marketing Research have developed The Mall Effect Index (MEI) is the first initiative in Romania to longitudinally track consumer behavior in shopping centers. This index aims to bring greater clarity to an area that has been insufficiently measured until now: real consumer behavior in shopping centers and the role the mall plays in the purchasing decision.