Previously, none of this had been developed for the long stay segment.
Before going to the drawing board, we coined factors and ideas that would result in an attractive price point as well (leaving the frills out and creating space in less square feet). Most importantly, Zoku was a real crowd-sourcing project, where the entire concept was developed in close co-operation with our target audience, who extensively challenged us and tested all four prototypes and concept designs.
Designed in collaboration with Concrete, the award-winning interior design and architecture agency, Zoku is an entirely new product category: a home-office hybrid, suitable for long stays, with the services of a hotel and the social buzz of a thriving neighborhood. It’s a relaxed place to live, work and socialize with like-minded people while getting wired into the city.