13.02.2025
Ionel Purice, CEO, Genesis Property
What were the main business results for 2024?
In 2024, Genesis Property reached remarkable milestones that reflect our commitment to growth, innovation, and sustainability. We strengthened partnerships with our tenants, adapting to their evolving needs and ensuring stable, sustainable business growth. This year marked strong performance and laid a solid foundation for our future.
A highlight of 2024 was receiving GRESB recognition, making us the first real estate company in Romania to achieve the prestigious “Green Star” certification. This achievement underscores our dedication to sustainability and environmental stewardship. Additionally, Building F in YUNITY Park earned the BREEAM Outstanding certification, with several other buildings progressing through advanced certification stages. Founded by entrepreneur Liviu Tudor, Genesis Property continues to champion community development and set new standards for the workplace of the future.
What are the company’s business targets and plans for 2025?
Looking ahead to 2025, our focus is on completing the third phase of YUNITY Park – the Innovation Center. This strategic project represents a €20 million investment and builds on the success of the first two phases, which saw over €30 million invested by 2023. The Innovation Center will elevate our ability to offer cutting-edge, adaptable workspaces that cater to the evolving needs of modern businesses.
Beyond expansion, we’re prioritizing modernization. By integrating smart solutions and upgrading existing facilities, we’re enhancing operational efficiency and tenant experiences. We are also staying ahead of regulatory developments, aligning with the latest European reporting standards to ensure transparency and operational excellence.
For Genesis Property, 2025 is about driving growth, embracing modernization, and delivering future-ready real estate solutions that empower business success.
What are the main challenges & opportunities for the office market in 2025?
The office market landscape is evolving as companies rethink their workplace strategies. While demand for modern office spaces in Bucharest remains strong, the focus has shifted towards environments that foster collaboration and employee well-being. The traditional desk-centric model is giving way to dynamic workspaces with relaxation areas, collaborative hubs, and multimedia zones designed to inspire engagement and productivity.
How will Romania’s economic outlook, labor market trends, and regulatory changes affect office space absorption rates and new project launches in 2025?
Office space absorption and new project launches in 2025 will be influenced by a mix of economic conditions, labor market trends, and regulatory changes. Romania’s macroeconomic stability and business climate will play pivotal roles in shaping office space demand. Steady economic growth will encourage companies to expand and invest in premium office environments. Conversely, a limited pipeline of new developments may lead to supply-demand imbalances, potentially driving up rental prices.
The workforce’s growing emphasis on flexibility, well-being, and high-quality work environments will push businesses to seek office solutions that offer compelling reasons for employees to return. This shift will concentrate demand on modern, experience-driven workspaces. However, retrofitting existing office stock to meet these new expectations requires significant investment, posing challenges for landlords and developers alike.
In this dynamic landscape, developers and landlords must strike a balance between cost-efficiency, innovation, and sustainability. Companies will increasingly prioritize quality over quantity, focusing on workspaces that enhance employee experiences and support long-term business success.
