BREC Talks

BREC Talks

2024 Trends with Catalina Dragomir, Kone

2024 Trends with Catalina Dragomir, Kone 565 600 BUCHAREST REAL ESTATE CLUB

27.02.2024

Catalina Dragomir, Managing Director, Kone

Top 3 trends you foresee in 2024 for the machinery & equipment suppliers’ sector?

2024 will be a year of continuous transformation and the suppliers will invest into digitalization, use of AI and cloud services. The suppliers will develop their portfolio using interconnected machinery and equipment. The introduction and/or availability of digital/remote services will be more seen into the suppliers’ proposals. On the other hand, the market and the customers are looking for new solutions that will allow them to differentiate themselves in a very competitive market.

Main challenges and opportunities in 2024?

2024 is coming with economic challenges and market uncertainty. The regional conflicts are also impacting the market developments, while logistic disruption can influence the products’ availability and costs. For several years we have already seen labor market shortage in respect of capacity and competences, which is an incredible opportunity for online/remote services development and implementation.  

What are your company’s business targets in 2024?

Our aim is to differentiate through innovation and sustainability that will support our customer’s growth. We are investing in high performing teams looking to grow faster than the market with leaner and smarter ways of working.

2024 Trends with Laurentiu Afrasine, Akcent Development

2024 Trends with Laurentiu Afrasine, Akcent Development 968 600 BUCHAREST REAL ESTATE CLUB

3.02.2024

Laurentiu Afrasine, CEO, Akcent Development

Which are the main challenges & opportunities for the residential market in 2024?

We consider that 2024 started with good premises and we are expecting the residential market to be more effervescent this year, as compared with 2023. We noticed at the beginning of the year a boosted interest in residential developments, through the increased number of leads accessing real estate portals.

One of the big challenges for this year remains the buyers’ capacity to access banking loans. An important aspect is that banks have understood the changes in the market and are now offering loas with fixed interest rates on five years, making the financing solutions much more attractive for residential buyers.

Another important challenge for the market is the 4% increase in VAT, adding pressure both on developers and future buyers. The difference will be absorbed either by the buyer, or the developer. We have decided to absorb this difference. However, this problem could lead to the decision of some developers to postpone building works for some projects, the delay of construction following to have a negative impact on labor market and consequently to the state’s budget.

We must not forget the administrative blockage from Bucharest: there are three years since our industry is no longer sustained and the urban development of Romania’s Capital City is frozen. 2024 is also an electoral year which will also influence the business environment.

Another important factor to notice this year is the effect of the fiscal construction facilities’ removal will have on the construction costs. Each developer will have to find solutions so that we will not witness major prices’ increase.

that the measure of the elimination of construction facilities will have and to see how much it will lead to an increase in the price per square meter built. It is obvious that the real estate market will be affected and that each individual developer will have to find solutions so that we do not witness dramatic price increases for the houses, and so few, that will be completed this year.

A positive aspect is that we can notice the decrease of inflation and we hope that there will be a significant decrease of costs. If we also observe the economic forecasts made by the European Commission, Romania is in an area of ​​stability and a slight economic growth is expected, which we hope will also translate into the purchasing power of the Romanians.

The fact that Bucharest still has the lowest cost per square meter in Europe is something that should make us think. Despite the predictions of some analysts that the real estate market will collapse, and prices will fall, this will not happen. On the contrary, they will increase, considering that a few years ago the price per square meter was far below the European average.

This period, characterized as one of stagnation, can be seen as an opportunity for investors who want to avoid keeping savings in cash. I strongly believe that the purchase of new houses is the best option for real estate investors.

What are the company’s business targets for 2024?

Currently, we are developing Akcent City project, a large residential compound in Bucurestii Noi area, in sector 1, just two minutes from the metro. This is a developing area, in which we believe very much.

We are talking about a project consisting of five blocks, which includes, among many other facilities, over 700 apartments, over 900 parking spaces and 4,000 sqm of green spaces. It is, at the same time, the largest large-scale project approved after the entry into force of the nZEB (Nearly Zero Energy Buildings) regulations. It will be built in a single phase, the completion being set for fourth quarter of 2025.

During this period, most of our attention is focused on the progress of the project and on maintaining the level of quality that our clients have become accustomed to. As in our previous projects, the completion of the construction will be done within the time frame promised to the clients, knowing that speed, efficiency, and quality are attributes that Akcent Development has accustomed its public to, regardless of whether we are talking about office or residential buildings.

We are set to remain focused on our objectives, to try to authorize as many plots of land as possible, to look for new opportunities and most importantly to convey to our old and new clients that Akcent is a reliable partner.

2024 Trends with Daniel Popa, Reynaers Romania

2024 Trends with Daniel Popa, Reynaers Romania 766 600 BUCHAREST REAL ESTATE CLUB

2.02.2024

Daniel Popa, Country Manager, Reynaers Romania

Top 3 trends you foresee in 2024 for the segment of joinery & facades?

“A trend expected to dominate in 2024 is a greater focus on sustainability and on managing specific risks that climate change brings to the built environment. Other trends will be functionality and a focus on advanced materials, providing better insulation, and contributing to energy efficiency.

The integration of digital technologies is also revolutionizing how projects are conceived and executed. Reynaers offers a wide range of products, in multiple design variants, with outstanding technical performance, such as thermal insulation, sound insulation, water-air-wind sealing, adapted to the latest market trends.”

Main challenges and opportunities in 2024?

“It is important to always remain optimistic and do our best to successfully overcome any obstacles that may arise either at the industry, supply chain or partner level. From our experience, good collaboration and communication with partners is essential.

As opportunities, we can mention the fact that the demand for sustainable products is constantly increasing, which for us is not something new, but rather an advantage. All our products follow the principles of circular economy, designed to provide the best quality for as long as possible, from manufacturing to end of life. Also, at the moment, we are the only supplier on the local market that offers 10-year product warranty certificates. Another advantage is the increase in digitalization, where we already offer products for smart homes, adapted to the latest technologies in the field.”

What are your company’s business targets in 2024?

“We aim to be engaged as before in as many top projects as possible and to continue our regional expansion. We will also continue to develop the product range, promoting the solutions we offer for smart homes, developing new partnerships and projects, and delivering top services and solutions, adapted to the newest technologies in the field.”

2024 Trends with Cosmin-Savu Cristescu, Redport Capital

2024 Trends with Cosmin-Savu Cristescu, Redport Capital 804 600 BUCHAREST REAL ESTATE CLUB

1.02.2024

Cosmin-Savu Cristescu, Managing Director, Redport Capital

What are the main challenges & opportunities for the residential market in 2024?

“The residential market has continuous challenges which will result in showcasing the top players and will weed out those with less attractive projects. These challenges encompass various factors, ranging from the commitment to quality up to adherence at international standards.

One of the major challenges that the real estate market has faced in recent years is the issue of sustainability, improving energy efficiency, and reducing carbon footprint all together. Concerns about climate change and its impact on our lives have led to international regulations and requirements imposed on everyone wishing to operate in this domain. Within our company, we place great importance on these aspects, and such requirements are reflected in the projects we develop; for example, in Phase III of The Level Apartments, we will introduce photovoltaic and solar panels as a novelty element.

Another challenge arises from technological development and artificial intelligence, which have an increasingly significant influence on the final product. It’s extremely important to be in line with this evolution to ensure that our product is well-understood and attractive to the public.

All these challenges can easily be transformed into opportunities for those who know how to incorporate them correctly and systematically into the development process. Moreover, Romania has increasingly become an attraction for foreign investors due to competitive operational costs, easy access to markets in Central and Eastern Europe, infrastructure in continuous development, and a highly active entrepreneurial community. All these factors represent opportunities for the local residential market in 2024, ensuring steady and sustainable growth.”

What are the company’s business targets for 2024?

“One primary objective we have set for 2024 is the digital transformation of our company. To this end, we have already initiated an extensive digitalization process across all our operations, marking a crucial step towards enhancing efficiency and aligning with the demands of the modern market.

As for the interest shown by clients in Redport Capital projects, we are optimistic about the future, as demonstrated by the pre-sale of over 70% of the units in Phase III of The Level Apartments, two years ahead of the construction completion. Nevertheless, a continuous objective of the company is to consistently improve our product, and we allocate all necessary resources to continue offering fair pricing in relation to quality.”

What were the main business results for 2023 – in terms of apartments sold?

“In the dynamic landscape of real estate development, 2023 proved to be a year of significant accomplishments for Redport Capital, starting with the successful completion and full delivery of Phase II of The Level Apartments project.

Furthermore, our strategic collaboration with the esteemed architectural firm Design International led to the unveiling of the visionary concept design for Infinity Nord. Positioned as one of Bucharest’s most ambitious urban regeneration projects, we are committed to redefine the city landscape and elevate standards of modern living.

In terms of market performance, 2023 witnessed a remarkable achievement with over 200 sale and pre-sale contracts secured for both Phase II and Phase III of The Level Apartments, alongside with the Phase I of Infinity Nord project. This achievement not only reflects our company’s robust market presence but also sets a new benchmark for future projects.”

2024 Trends with Cătălin Năstăsoiu, Genesis Property

2024 Trends with Cătălin Năstăsoiu, Genesis Property 900 600 BUCHAREST REAL ESTATE CLUB

30.01.2024

Cătălin Năstăsoiu, VP Marketing, Genesis Property

What are the main challenges & opportunities for the office market in 2024?

“In 2024, the office market has its share of challenges and opportunities. It’s still recovering from the pandemic, working to regain pre-pandemic stability. Despite more office space in Bucharest compared to the past five years, consistent demand remains an issue for property owners and landlords.

On a positive note, there’s a noticeable surge in demand for modern, well-located class A offices. This has led to increased competition, offering opportunities for businesses and investors. Additionally, offices designed for future working and living trends, like the YUNITY Park business campus, are gaining popularity. These spaces come well-equipped and offer various amenities, making them attractive options for companies aiming to stay competitive in the changing office market.”

What are the company’s business targets for 2024?

“In 2024, Genesis Property’s main focus is on creating workspaces that cater to companies looking to attract and retain top talent and Gen Z professionals seeking rapid personal and professional growth. Our primary goal for the year is to successfully complete the third phase of YUNITY Park, an innovative business campus that has received a substantial 30-million-euro investment.

The recently finished second phase brought significant additions to the campus, including a 1,000-square-meter urban forest absorbing over 5 tons of CO₂ annually, an open-air amphitheater for 1,500 people, 2,000 meters of pedestrian pathways, cascading water mirrors, creative meeting spaces, and a biophilic design that connects people with nature.”

What were the main business results for 2023 – in terms of office leased?

“In 2023, we successfully extended contracts for 25,000 square meters of leased office space. Renowned companies like Garanti BBVA and Siemens renewed their commitments, reinforcing our strong and longstanding partnerships in our fully occupied business parks, YUNITY Park and West Gate Business District. Our commitment to delivering top-quality spaces and facilities remains unwavering, as we continuously develop and modernize our workspaces to meet the latest energy efficiency standards, all while elevating our team’s capabilities.”

2024 Trends with Costin Nistor, Fortim Trusted Advisors

2024 Trends with Costin Nistor, Fortim Trusted Advisors 684 418 BUCHAREST REAL ESTATE CLUB

29.01.2024

Costin Nistor, Managing Director, Fortim Trusted Advisors

Top 3 trends you foresee in 2024 for the real estate market?

·     “The focus of landlords will be on property financing.  

·     In second place, ESG will  play a major role in choosing office space for tenants and will indirectly  affect the financing cost.

·     Investors will be cautious; we will no longer have spectacular market entries.”

Main challenges and opportunities in 2024?

“Main opportunities – we will focus on land for development, especially for data centers, premium residential complexes, hospitals, and PV projects.

The main challenges come from the geopolitical and local political context. This year, the perception of Romania’s economy and the evolution of the real estate market could be threatened by the war in Ukraine and the elections in Romania.”

What are your company’s business targets in 2024?

“Our main business target is to achieve our goals since the entry on the market of the rebranded Fortim Trusted Advisors, in 2021, an annual growth rate of 20% y-o-y until 2025.”   

2024 Trends with Mihnea Serbanescu, Cushman & Wakefield Echinox

2024 Trends with Mihnea Serbanescu, Cushman & Wakefield Echinox 705 600 BUCHAREST REAL ESTATE CLUB

27.01.2024

Mihnea Serbanescu, General Manager, Cushman & Wakefield Echinox

Top 3 trends you foresee in 2024 for the real estate market?

“The limited pipeline in the office segment will translate into rental growth, while demand is expected to remain consistent even if the renegotiations/renewals of existing contracts will be the main driver of this relatively high demand. A further rental growth is estimated also for industrial and logistics projects, where the pipeline consisting mainly of build-to-suit projects will lead to a further vacancy rate drop.

Reducing in the interest rate will sustain the recovery of the property investment activity.

New logistics and manufacturing hubs are due to be developed in Romania, an investment that will be encouraged both by the strong infrastructure plans and by the Schengen entry.”

Main challenges and opportunities in 2024?

“Main challenges in 2024 – Cost of money and difficulties in securing capital for further real estate developments, the urbanistic issues in Bucharest, a complex geopolitical context, the upcoming elections in Romania and also around Europe and the US.            

Opportunities 2024 – The main opportunity for the current year lays in the fact that certain strategic properties still can be transacted at prices below the 2020 level and definitely below the 2025 level, if no new black swan shows up.”

What are your company’s business targets in 2024?

“Our main business target is to consolidate our market position as a leading real estate consultancy company, both by expanding and strengthening the existing business lines and also by adding new services which would allow us to address our ever–increasing client requests.”   

2024 Trends with Francesco Curcio, Pinum

2024 Trends with Francesco Curcio, Pinum 844 600 BUCHAREST REAL ESTATE CLUB

03.02.2024

Francesco Curcio, General Manager, Pinum

Top 3 trends you foresee in 2024 for the segment of joinery & facades?

“The first noticeable trend is the rising demand for aluminum joinery across the European Union, a region we aim to expand our exports. Simultaneously, in Romania, we’re witnessing a consistent upward trajectory, marked by consumers’ heightened interest in energy efficiency and a growing recognition of the value of high-quality joinery.

The second emerging trend highlights a market that is becoming more conscious of sustainability and energy efficiency. Given the undeniable signs of climate change, the urgency to adopt measures that enhance the energy efficiency of homes and minimize the carbon footprint is apparent. It is crucial to initiate efforts that encourage the adoption of energy solutions that are both more efficient and kinder to the environment. We’ve observed a growing number of customers inquiring specifically about these aspects, indicating a shift towards more environmentally responsible choices.

The final emerging trend in joinery for 2024 emphasizes bespoke solutions that seamlessly blend with the overall design ethos of spaces. This direction is marked by the integration of diverse stylistic elements: Modern design is celebrated for its clean, straightforward appeal, enhanced by wide expanses of glass; the Industrial look offers a stripped-back, minimalist allure; Scandinavian style is noted for its fusion of simplicity with functionality, often highlighted by soft, natural tones; the Classical approach enriches spaces with a timeless sophistication through refined finishes; and Minimalism distills design down to its core, employing geometric lines and a monochromatic color scheme to foster serenity and focus.”

Main challenges and opportunities in 2024?

“The change in legislation — specifically, the elimination of the 10% health insurance contribution exemption — has led to increased production costs and posed a challenge in delivering already contracted projects without significant losses for many companies.

The year 2023 was marked by the postponement of many private investments in the real estate sector. Additionally, there was a decrease in the number of building permits issued in Bucharest. The cost of borrowing significantly increased in the previous years, leading to a reduction in the number of homes purchased.

With that being said, we’re observing a notable uptick in demand for aluminum joinery and facades, with expectations of continued growth in the home renovation sector, a niche where Pinum can excellently cover.

An increasing number of consumers are in search of high-quality home improvement solutions that promise enduring value and structural integrity. Ultimately, Pinum offers products designed to serve our customers well beyond a decade, embodying lasting excellence and reliability in every piece.

We have also observed a growing demand for a comprehensive service solution from our market, alleviating customers from the intricate process of replacing their flooring, windows, and doors. Pinum is committed to delivering an all-encompassing customer service experience. From the very first step into our showrooms, customers can anticipate receiving complimentary, above-standard consultations, precise measurements by our expert team to ensure their exact requirements are met, Pinum – approved installation professionals, and a long-term post-purchase customer relationship that extends for many years after the product installation.”

What are your company’s business targets in 2024?

“We are preparing for the launch of a state-of-the-art Pinum factory. Our strategic vision entails extensive process automation to boost operational efficiency, enhance product quality, and minimize turnaround times. Within this facility, we will inaugurate a cutting-edge Pinum joinery factory, fully equipped with the latest machinery.

Furthermore, we are actively investing in digital transformation, making substantial progress in the implementation of integrated CRM and ERP systems. This initiative aims to streamline operations, reduce friction, expedite processes, and ultimately enhance the overall customer experience.

Our overarching objective remains centered on fortifying the brand’s reputation and orchestrating the expansion of our franchise network.”

2024 Trends with Mauricio Gomez, Cordia Romania & Spain

2024 Trends with Mauricio Gomez, Cordia Romania & Spain 900 600 BUCHAREST REAL ESTATE CLUB

26.01.2024

Mauricio Gomez, General Director, Cordia Romania & Spain

What are the main challenges & opportunities for the residential market in 2024?

“The main challenge for the Bucharest residential market in 2024 is the urbanistic blockade. Its effects are already showing, with building permits being issued in 2023 for 0,8 mil. usable square meters versus 1,7 mil. usable square meters in 2022. In this context, the new supply of apartments will be one of the lowest in the history of Bucharest’s residential market, and, as the demand is still strong, this will put pressure on the prices, which have already grown by 10%, YoY, in December 2023.

The last quarter of 2023 showed us that the demand is there, as residential sales picked up the pace. It is true that this growth was driven by the elimination, starting with January 1st, 2024, of the minimum 5% VAT quota, but this only shows that the right product, adapted to the demand’s fundamentals and purchasing power, is set for success.

The demand is currently somewhat affected, for the time being, by the fact that the National Bank of Romania keeps the key interest rate at 7%, and this means the accessibility of mortgages and loans for potential customers is still difficult, but things will improve in H2 2024 from this point of view.

At the same time, as real estate developers are not able to start new projects because of the suspension of the PUZs, there will be a ripple effect on multiple horizontal and vertical levels, from the drop in property taxes for the municipality and in labor-related taxes for the central authorities to decreasing demand for building materials and services of construction companies.”

What are the company’s business targets for 2024?

“In theory, our objective is to develop 500 new apartments each year on the residential market in Bucharest. We are not able to start a new development in the coming months because our projects are heavily affected by the urbanistic blockade and by the lack of dialogue with the authorities.

We support responsible real estate development and have six major urban regeneration projects in Europe in our portfolio, totaling 7,000 homes, 300,000 square meters of office space, 150,000 square meters of commercial space and 110,000 square meters of green space. Despite this significant experience, which involves partnerships with local authorities in cities such as Budapest, Warsaw, Poznan, and Birmingham, we have not managed to establish such collaborations in Bucharest, although we have always shown our willingness and have even taken steps in this direction.”

What were the main business results for 2023 – in terms of apartments sold?

“We obtained the occupancy permit for the second phase of Parcului20, our project in Expoziției area in northern Bucharest in February 2023 and we reached, in December 2023, a 95% level of sales of the total of the 485 apartments comprised in both phases of the project.”

2024 Trends with Alexandru Duma, Coral Companies

2024 Trends with Alexandru Duma, Coral Companies 900 600 BUCHAREST REAL ESTATE CLUB

25.01.2024

Alexandru Duma, Coral Companies, Managing Partner

Top 3 trends you foresee in 2024 for the facility management market?

  • predictive maintenance and data analytics:

Predictive maintenance was always our main focus when speaking about technical facility management. When you take care of things, they last, and this comes with a lot of benefits for our clients and tenants. A well-maintained facility needs less capital repairs and offers stability and comfort to the final user. Since we have implemented our in-house developed CAFM software, we gather and analyze a lot of technical data that has become essential in the decision-making process.

  • sustainability and energy efficiency:

During the last few years, we have been actively involved in projects that are meant to make the buildings that we maintain more efficient and sustainable. Oftentimes, this process involves many technical and operational challenges, and our job is to find solutions and facilitate the way toward the sustainability goals that our clients are willing to achieve. An energy-efficient facility will contribute to a less polluted environment and will consume fewer resources which can be translated into smaller costs for landlords and tenants.

  • smart technologies for building automation and monitoring:

Technological advancement is a trend that will continue to be present in all industries. In every new building, we find new technological features when it comes to energy efficiency, equipment automation, or monitoring. We must be able to adapt and operate more complex systems, that help us in our day-to-day job and offer a comprehensive view of the entire facility.”

Main challenges and opportunities in 2024?

“As I see it, one of the main challenges will continue to be represented by the lack of workforce, specialized and unspecialized. The service industry relies on a stable workforce environment and the current situation hurts our capacity to develop and implement a long-term strategy. According to the latest reports and surveys, the real estate sector is facing a stagnation period that we are experiencing through high pressure on costs and the need to find solutions for this paradigm. We see all these challenges as opportunities for us to become better, more efficient, and more flexible. Tough times come with a lot of valuable lessons that we are looking forward to.”

What are your company’s business targets in 2024?

“The market is currently facing a complicated economic environment and an uncertain political one. Our job, as managers, is to assess all the important external elements that can impact our business, as well as the internal factors that can drive performance and sustainable development. Our existing clients remain our priority as we will continue to do our best and deliver what we assume, with responsibility and fairness. In the last years, Coral Companies has experienced steady growth, and we are confident that we will be able to keep up the good pace in 2024, by targeting new potential clients and expanding our service portfolio.”