Future of retail fashion: Zara embraces innovation

and opens tech pop-up store in London

The accelerating pace of innovation is changing the real estate industry and the latest move of fashion retailer, Zara, is just the proof. At the end of January, Zara launched a tech-enabled pop-up store in London, designed for click and collect purchases ahead of a new permanent flagship space.

The pop-up store which occupies 200 sq. m in Westfield Stratford City offers a small edit of men’s and women’s clothing that shoppers can purchase online while there in person. This enables delivery same day if placed before 2pm, or the next day if placed in the afternoon. The clients can also access the full catalogue of the collections to choose from online.

Staff is available to assist with mobile devices and an easy payment system operated by Bluetooth is also aiming to facilitate a new experience. Mirrors in the pop-up store have embedded information screens to offer product recommendations – by scanning an item the system suggests other garments and accessories to coordinate and style with the one the client is trying, all by his or her size.

The pop-up will be open until May while the retailer’s flagship in the same location is refurbished.

The new space will occupy alsmot 4,500 sq. m and will have a similat focus on tehchology & innovation.

In the picture – the future Zara flagship store in Westfield Stratford City.