Key focus points of BREC OMNICHANNEL CONFERENCE 2026:
- One Inventory, Two Worlds: How Omnichannel Rewrites Both the Store and the Warehouse
- Where Consumer Behavior Meets Physical Space
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- New retail brands entering the Romanian market.
- Demand for logistics: cooling down or steady growth?
KEY SPEAKERS
AGENDA
09:30 – 10:00 REGISTRATION & WELCOME COFFEE
10:00 – 11:30 DEBATE
RETAIL TRACK:
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- The Store Reinvented: Physical Retail as the Backbone of Omnichannel — click-and-collect, returns hubs, experiential formats and why brands keep expanding networks even as online matures.
- Retail Parks, Malls and High Street: Which Format Wins in 2026?
- The Recalibrated Consumer: Spending Under Pressure in 2026: how Romanian shoppers are trading down, hunting promotions and splitting their budgets between resilient essentials and shrinking discretionary categories, and how omnichannel retail earns their loyalty.
- PropTech & RetailTech: The Technology Reshaping How Space Is Used — a forward-looking panel on digital twins, IoT-enabled buildings, retail media and footfall analytics: how landlords and occupiers turn physical space into a measurable, monetizable, data-driven asset.
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LOGISTICS TRACK:
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- Warehousing 2026: Automation, Class A Demand and the Vacancy Squeeze: how omnichannel volumes drive design and location, in a market where the deliveries in H1 outpaced the entire 2025, and the vacancy rate reached 6.2%.
- Nearshoring and the Manufacturing Shift: a strong 2026 storyline, with manufacturing rising to about 28% of leasing transactions, nearly double the previous year.
- TRIMO From Insulation to Architectural Identity: how modern building envelope solutions unite energy performance and design in sustainable logistics projects.
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11:30 – 11:45 Q&A
11:45 – 12:30 NETWORKING & REFRESHMENTS
BREC events are dedicated exclusively to our members & partners.
For access at the conference, please contact , contact Ms. Georgiana Grecu: georgiana.grecu@brec.ro 0730 011 270











