14.10.2026 | EQUILIBRUM BLDG, 8TH FLOOR
OMNICHANNEL CONFERENCE 2026
by BUCHAREST REAL ESTATE CLUB
Bringing together leading minds from retail, logistics, technology and research.

Key focus points of BREC OMNICHANNEL CONFERENCE 2026:

  • One Inventory, Two Worlds: How Omnichannel Rewrites Both the Store and the Warehouse
  • Where Consumer Behavior Meets Physical Space
    • New retail brands entering the Romanian market.
    • Demand for logistics: cooling down or steady growth?

KEY SPEAKERS

Roxana Stănciulescu

Head of Retail Leasing, AFI Romania

Alina Necula

Country Manager Romania, Lions Head

Nenad Jankovski

Regional Sales Director -Southeast Europe at Trimo & General Manager at Trimo Inženjering

Adriana Pălășan

VP, ARILOG

Costin Bănică

Head of Industrial, Energy and Land Development, iO Partners

Ioana Roman

Partner, Filip & Company

Despina Ponomarenco

President, BREC

AGENDA

09:30 – 10:00                REGISTRATION & WELCOME COFFEE

10:00 – 11:30                DEBATE

RETAIL TRACK: 

      • The Store Reinvented: Physical Retail as the Backbone of Omnichannel — click-and-collect, returns hubs, experiential formats and why brands keep expanding networks even as online matures.
      • Retail Parks, Malls and High Street: Which Format Wins in 2026?
      • The Recalibrated Consumer: Spending Under Pressure in 2026: how Romanian shoppers are trading down, hunting promotions and splitting their budgets between resilient essentials and shrinking discretionary categories, and how omnichannel retail earns their loyalty.
      • PropTech & RetailTech: The Technology Reshaping How Space Is Used — a forward-looking panel on digital twins, IoT-enabled buildings, retail media and footfall analytics: how landlords and occupiers turn physical space into a measurable, monetizable, data-driven asset.

LOGISTICS TRACK: 

      • Warehousing 2026: Automation, Class A Demand and the Vacancy Squeeze: how omnichannel volumes drive design and location, in a market where the deliveries in H1 outpaced the entire 2025, and the vacancy rate reached 6.2%.
      • Nearshoring and the Manufacturing Shift: a strong 2026 storyline, with manufacturing rising to about 28% of leasing transactions, nearly double the previous year.
      • TRIMO From Insulation to Architectural Identity: how modern building envelope solutions unite energy performance and design in sustainable logistics projects.

11:30 – 11:45                 Q&A

11:45 – 12:30                NETWORKING & REFRESHMENTS

BREC events are dedicated exclusively to our members & partners.
For access at the conference, please contact , contact Ms. Georgiana Grecu: georgiana.grecu@brec.ro 0730 011 270

BREC OMNICHANNEL CONFERENCE 2026 is brought to you in association with: