The company’s CEO, Cătălin Rotaru, has acquired a 40% stake in Theta Furniture & More through Woodwire Partners
Theta Furniture & More, a leading player in the interior design and fit-out market, has entered a new phase of development. The company’s CEO, Cătălin Rotaru, has acquired a 40% stake in Theta through a management buyout aimed at strengthening the company’s long-term transformation and sustainable growth.
The transaction was carried out through Woodwire Partners, an investment vehicle established by Cătălin Rotaru in collaboration with other investors. The shares were acquired from Florin Gheorghe, Theta’s founder—who has now exited the company entirely—and from Gelu Florian, co-founding partner and the technical mastermind behind the company’s development.
Following the transaction, which also included a capital infusion to support business operations, the new ownership structure of Theta Furniture & More is as follows:
- Black Sea Fund I – 50%
- Woodwire Partners – 40%
- Gelu Florian – 10%
“This is a defining moment for Theta,” said Cătălin Rotaru, CEO of Theta Furniture & More. “First, we are deeply grateful to Florin for his pivotal contribution to the company’s journey—thanks to him, Theta has become a well-respected name in the market.
With this buyout, our goal is to capitalize on the expertise we’ve built in recent years and accelerate our growth—both by expanding regionally and by strengthening our international presence. We aim to reinforce our position in our core segments—office, HoReCa, and retail—while also growing into sectors such as healthcare, hospitality, and industrial-logistics, where we’ve already delivered notable projects. Our one-stop-shop approach, offering high-quality integrated interior fit-out services, standard furniture, and especially custom-made furniture produced in our own factory, will support our ambition to rank among the top three most valuable fit-out companies in Romania,” Rotaru added.
Black Sea Fund I, Theta Furniture & More’s majority shareholder, supports this new chapter with confidence. “An entrepreneurial company that aspires to transition from organic growth to scalable development needs more than a founding vision—it also needs structure, discipline, and strong executive leadership,” said Arin Ion, Founding Partner at Black Sea Fund. “The fit-out industry is dynamic and highly competitive. Under Cătălin Rotaru’s leadership over the past two years, Theta has shown that the business can evolve into a more predictable model—while remaining agile enough to adapt to market shifts. With this new ownership structure and results-driven leadership, we are confident the company’s impact in the industry will grow exponentially,” he added.