In the Spotlight

In the Spotlight

Happy Cinema opens in Colosseum Mall following a 1,4 million EUR investment

Happy Cinema opens in Colosseum Mall following a 1,4 million EUR investment 895 600 BUCHAREST REAL ESTATE CLUB

The Happy Cinema network is expanding and announces the opening of a new premium multiplex cinema with 5 screening rooms in Colosseum Mall. The investment for Happy Cinema Colosseum amounts to 1.4 million euros and brings a series of innovations in terms of design, facilities and technology.

Happy Cinema proposes in the new location in Colosseum Mall a cinema experience at the highest level, through state-of-the-art technology and a design oriented towards comfort and functionality. The cinema rooms are equipped with modern armchairs, including recliners in the VIP room, and the laser projection systems offer images of a much higher quality than classic lamp-based video projection systems. In addition, the spaces are designed to host private events and various forms of alternative content, from theatre to artistic performances, thus responding to the varied needs of customers.

Doinița Ilie, Head of Leasing & Marketing Colosseum Mall said:  “The inauguration of the Happy Cinema multiplex improves the leisure offer in Colosseum Mall. The diversification of entertainment options, the integration of the latest technologies the venues, the presence of restaurants, cafes and fast-food outlets, along with the facilities offered by the outdoor esplanade “The Garden”, transform Colosseum Mall into a top leisure destination for both Bucharest residents and those from neighbouring areas.”

Saint Roastery Opens a New Location in the Urban Garden of Business Garden Bucharest

Saint Roastery Opens a New Location in the Urban Garden of Business Garden Bucharest 1120 600 BUCHAREST REAL ESTATE CLUB

Vastint Romania is thrilled to announce its new partnership with Saint Roastery, which will open its first urban café in the garden of Business Garden Bucharest.

Saint Roastery brings its passion for specialty coffee to the urban garden of Business Garden Bucharest, expanding with a new location nestled in nature—a space designed for coffee enthusiasts and those seeking relaxation.

“We look for unique spaces where we can reinvent the moment and the experience of enjoying a coffee. We are delighted to have found such a place at Business Garden Bucharest, where we escape the city’s noise and create our first café in the middle of an urban garden. The name says it all: Saint Roastery Botanica. This will be our next story.” stated Ionuț Croitoru, Founder of Saint Roastery. “We will craft the next space outside of home and office—a green oasis where you can spend quality time with colleagues, business partners, family, or friends while enjoying Saint Roastery’s delicious coffee, far from the urban hustle,” added Simona Croitoru, co-Founder Saint Roastery.

The new space, covering 165 sqm, is set to become a key attraction for employees working in the complex and visitors alike, offering not only specialty coffee but also a vibrant atmosphere perfect for socializing.

“It is a true joy to see how the Business Garden Bucharest community continues to grow with innovative partners like Saint Roastery. Our urban garden offers a unique setting where moments shared with family and friends over a great cup of coffee can turn into memorable experiences, free from the city’s noise.”, stated Sorin Macoveiu, Commercial Director Vastint Romania.

The grand opening of Saint Roastery Botanica is planned for spring 2025.

The lease transaction was facilitated by CBRE Romania.

“As a strong advocate for local businesses, I am thrilled to have facilitated this partnership. Saint Roastery embodies the spirit of entrepreneurial passion and community-building, making them an exceptional addition to Business Garden. The centrally located pavilion, with its unique design and surrounding green spaces, is perfectly suited to their vision of creating an inviting and vibrant atmosphere. This collaboration promises to deliver a remarkable experience for specialty coffee enthusiasts and the wider community.” – said Ileana Mitrache, Senior Consultant A&T Office, CBRE Romania

Located on Plevnei Blvd. 159, the office complex boasts excellent accessibility to all public transportation (tram, bus, Metro line M3) and features state-of-the-art technical specifications. It offers a wide range of services and amenities to support tenants and enhance employees’ daily lives. From extraordinary events hosted in the garden to relaxation areas with ping-pong tables, multifunctional sports courts, and oversized chess pieces, everything is designed to create an exceptional experience for Vastint tenants and partners.

Business Garden Bucharest is the first Business Garden complex in Romania and the sixth in Europe within the Vastint Group portfolio. It consists of three medium-height office buildings, totaling 43,000 sqm of leasable space. The complex is LEED Platinum certified with the highest score in Romania, integrating commercial and public services within a unique natural setting, complete with a spacious garden and dedicated recreational areas.

Maidan moves its operations in Dageco Expozitiei Estate

Maidan moves its operations in Dageco Expozitiei Estate 692 485 BUCHAREST REAL ESTATE CLUB

Maidan rented a 1,460 sqm space in the Dageco Expozitiei Estate complex, for three functions: the company’s offices, an event hall with a capacity of 170 people and the central catering kitchen.

With an investment of over half a million euros, we have arranged the ground floor of the C2 building in Dageco Expozitiei Estate in order to accommodate the new needs that have arisen as the company and the team expand. Around the Christmas parties we open Maidan Space, with a capacity of 170 people, for corporate events and personal anniversaries. The architecture is inspired by the maidan of childhood. In the same location, we are also inaugurating our new offices, as well as the central kitchen for the Maidan Catering division, which offers products with authentic tastes“, says Calin Cîndea, one of the founders of Maidan. 

The Dageco Expozitiei Estate complex has a total area of over 30,000 sqm, with four mixed-use buildings and a generous parking lot of 500 spaces. The main building accommodates modern offices, with a total area of 13,800 sqm and commercial spaces on the ground floor.

“Maidan will be a new attraction for our office complex and we are glad that they chose this location, as we have the opportunity to offer them a unique space on the ground floor with an exit to a beautiful terrace and a generous parking lot, difficult to find in the northern area of the Capital. Dageco Expozitiei Estate thus outlines a hub of automotive and lifestyle services, which includes dining and leisure spaces. These facilities include restaurant, catering, kindergarten, after-school, café, car dealership and service, gym, playground for children both for the employees of our office buildings and for the employees of the companies in the buildings in our vicinity and for the tenants of the hundreds of new apartments, located in the immediate vicinity, in the Luxuria and Parcului 20 complexes”, says Andrei Guță, Dageco Invest Representative.

Dageco Expozitiei Estate has an exit to both Expozitiei Boulevard and Parcului Street, on which, just 300 meters away, work is being done on the future Expozitiei metro station. The area is on the route of the M6 metro line, which will connect the North Railway Station to Henri Coandă International Airport.

“The northern area is of interest both in the office and services segment, and there are still office spaces with generous surfaces, with competitive rents. The large brands of restaurants, educational units and private clinics are expanding in neighborhoods such as Expozitiei, Petrom City and Casa Presei Libere, which address both corporate people in office areas and families in new residential areas, in full development, on the axis where the new metro line connecting the center to the North Railway Station and the airport is being built”,  says Nicolae Ciobanu, Managing Partner – Head of Advisory at Fortim Trusted Advisors, member of the BNP Paribas Real Estate Alliance, the company that has an exclusive mandate to lease this project.

Who are the big winners of the REmarkable Awards 2024?

Who are the big winners of the REmarkable Awards 2024? 901 600 BUCHAREST REAL ESTATE CLUB

On Tuesday, November 12, 2024, the second edition of the REmarkable AWARDS gala took place at the CEC Palace in Bucharest, recognizing the most innovative home, office, commercial and hotel designs. 127 projects from Bucharest, Cluj-Napoca, Timișoara, Iași, Brașov, Constanța, Târgu-Mureș, Câmpina, Sibiu, Arad, Târgu-Mureș, Oradea, Buzău, Drobeta Turnu Severin, Craiova, Ploiești, Suceava and Cozieni competed for 26 trophies.

The winners were selected through a 50%-50% public vote (over 1,600 votes were recorded) and the International Jury vote (Antonio Quesada, Founder & Director, AQ Studio; Lukas Bobotis, Co-Founder Bobotis & Bobotis Architects, Martin Probst, Associate Director Cities, Buro Happold, Jorge Giraldo Rodríguez, Partner, Projection Architects & Yorgo Lykouria, Founder, Rainlight Studio).

“We developed the REmarkable AWARDS program with the aim of promoting to the general public the spaces that are not visible in large real estate developments. In the buildings that people pass by every day, there are spaces that deserve to be known and appreciated. These spaces are proof that developers, architects, designers and all those involved in this field are concerned about the quality and increasingly high standards of living in Romanian cities”, says Despina Ponomarenco, Founder of Bucharest Real Estate Club & Romania Property Club, the organizing associations of REmarkable AWARDS.

WINNERS, BUCHAREST

RESIDENTIAL

  • Premium & luxury villas: Cristiana Zgripcea – Baker’s House;
  • Medium & upper medium villas: Inedit Works – Casa Căsuței Plutitoare;
  • Premium & luxury apartments: Lemon Interior Design – One Verdi Park duplex;
  • Medium & upper medium apartments: Tres Folles – Northside Park;
  • Short-Term Rentals: Anton Architecture – Calea Victoriei apartment;

RETAIL & HORECA

  • Restaurants & Cafes: 441 Design Powerhouse – Meron;
  • Stores & Showrooms: BL Associates – Miele showroom;
  • Hotels: SelfDezign – Bucharest Comfort Suites;
  • Other type of retail: Delta Studio – Pajurei 3 Residence showroom;

OFFICES

  • Large offices, over 1,500 sq m: Theta Furniture & More – Glovo, U Center;
  • Medium offices, 500-1,500 sq m: Prographic Architecture Studio – CPI Property Group headquarters at Victoria Business Park;
  • Small offices, under 500 sq m: AXS Studio – Grohe, Matei Millo Offices;
  • Coworking centers & community spaces: Lemon Interior Design – The One coworking at One Cotroceni Park.

WINNERS, REGIONAL CENTERS

RESIDENTIAL

  • Premium & luxury villas: Ezzo Design Studio – Dumbrăvița House, Timiș;
  • Medium & upper medium villas: Studio A – Zefiro House, Cluj-Napoca;
  • Premium & luxury apartments: Davidsign – Black Magic, Oradea;
  • Medium & upper medium apartments: MiSo Architects – Sahara Noir, Brașov;
  • Short-Term Rentals Rezident – ​​Tomis Marina, Constanța;

RETAIL & HORECA

  • Restaurants & Cafes: Bright Design – Pomet, Cluj Napoca;
  • Shops & Showrooms: Teilor – Palas Iasi;
  • Hotels: Matca Hotel, Relais & Chateaux, Șimon, Brașov;
  • Other type of retail: Hermina Goia Studio – Epic Centrum, Sibiu;

OFFICES

  • Medium & large offices: IA Interiors Architects & Medaru Architects, One Day Trip, Palas Campus Iași;
  • Small offices & coworking centers: Nhood – The Business Factory Coworking, Coresi Brașov

SPECIAL JURY AWARD

Ama Design – Hafele showroom, Bucharest

SPECIAL ORGANIZERS AWARD

Hagag – H Private, Bucharest

All information about the program are available on www.re-markable.ro.

REGINA MARIA relocates Policlinica Baneasa in Baneasa Airport Tower

REGINA MARIA relocates Policlinica Baneasa in Baneasa Airport Tower 900 600 BUCHAREST REAL ESTATE CLUB

REGINA MARIA relocates Policlinica Baneasa in Baneasa Airport Tower and marks significant investments in modern infrastructure

Bucharest, 10.12.2024: REGINA MARIA continues to invest in improving the quality of services offered to patients and announces the relocation of the Policlinica Băneasa clinic to a new, modern and more spacious location, located in the Băneasa Airport Tower building, part of CPI Romania‘s portfolio.

After more than 16 years of activity in a location that could no longer provide the current standards of innovation and development desired by patients, the new clinic provides them with state-of-the-art equipment and an optimized space for an extended range of consultations and investigations.

Following an investment of €5 million, this relocation underlines REGINA MARIA’s commitment to the quality of medical care and its vision to ensure that patients have access to the most advanced medical services and specialties, provided by the best doctors in the northern part of Bucharest.

Policlinica Băneasa in the Băneasa Airport Tower building will have 38 consultation rooms, in which more than 100 doctors will work, the space being designed to accommodate up to 25 medical specialties.

The Băneasa Airport Tower building has a leasable area of 7,000 square meters, divided into nine levels: two underground, ground floor, plus six floors above ground. By being located close to Băneasa Airport, the building offers quick access to DN1 and Henri Coandă International Airport. In 2021, the building underwent an extensive modernization process that enabled full DEKRA and Acces4You certification.

The old space no longer meets the demands of our subscribers and patients. The relocation of Policlinica Băneasa means for us a natural and mandatory upgrade in terms of quality.  The new space provides easier access in one of our longest-established locations and a number of benefits, such as: new specialties, advanced technologies and integrated medical services, all provided by a dedicated team of specialists“, says Fady Chreih, CEO REGINA MARIA.

“We are pleased that REGINA MARIA, the leader in quality health care in Romania, has chosen our building, which offers the right infrastructure for the delivery of medical services in the best conditions. This confirms a trend that CPI Romania has been anticipating since the pandemic: bringing healthcare closer to the people. We have therefore invested in transforming our projects into multifunctional spaces, and today our tenant portfolio includes clinics and hospitals”, says Fulga Dinu, Country Manager CPI România.

The new clinic is equipped with state-of-the-art imaging equipment, including a low-dose computed tomography (CT) scanner for radiation reduction, mammography, high-performance MRI, and a DEXA bone density machine. Patient will also benefit from a new One Day Check-Up hub dedicated to comprehensive one-day medical check-ups and expanded genetic testing services.

As part of the diversification of services, Policlinica Băneasa will include a special set of tests and investigations for obtaining international visas, such as those for the United States. For the convenience of patients, the clinic has parking spaces located in front of the building, facilitating quick access to services.

With this move, the healthcare operator aims to offer patients access to the best doctors and a modern and professional medical environment. From specialised consultations to complex health assessments, patients are welcomed in a space that puts comfort and safety first, while bringing medical excellence closer to the community of northern Bucharest.

CENTRALIZATION OF TRAFFIC PERMIT SIGNATURE: A POTENTIAL BLOCKAGE IN THE AUTHORIZATION PROCESS?

CENTRALIZATION OF TRAFFIC PERMIT SIGNATURE: A POTENTIAL BLOCKAGE IN THE AUTHORIZATION PROCESS? 1280 1024 BUCHAREST REAL ESTATE CLUB

Tatiana Fiodorov, Real Estate Lawyer, Fiodorov & Partners

On August 7, 2024, the General Mayor of Bucharest proposed amendments to Decision No. 1113/2023 concerning the organization, operation, and nominal composition of the Bucharest Municipality’s Technical Traffic Commission (“DTP No. 1113/2023”), as amended and supplemented.

DTP No. 1113/2023 regulates the functioning of the Bucharest Municipality’s Technical Traffic Commission (the “Traffic Commission”). Generally, the Commission’s responsibilities involve regulating traffic on public and private roads open to the public, creating road infrastructure, placing installations and temporary structures near public roads, enforcing traffic restrictions and detours, determining public transport routes and station locations, urban planning, street network development, categorizing streets or public parking areas, and setting traffic restrictions for public gatherings.

It is important to note that DTP No. 1113/2023 distinguishes between a “preliminary agreement,” issued during the development of zoning (“PUZ”) and detailed urban plans (“PUD”), and an “endorsement,” issued for technical construction permit documentation (“DTAC”).

The proposed amendments aim to ensure that preliminary and traffic permits issued by the Traffic Commission fully consider the legal and urban planning context, aligning with “the legal position of the mayor and the municipality.” Specifically, the amendments include clarifying that the Traffic Commission is a technical body with an “advisory role,” which was not previously stipulated. Regarding the signing of permits, the amendment suggests that these will be signed by each attending member involved in the decision-making, unlike the previous rule, which required only the signature of the chairperson or vice-chairperson.

The most significant change concerns the issuance and signing process for preliminary agreements and permits. Preparation of these documents will remain under the Traffic Management Service.
However, signing will now fall under the executive director of the Transportation Department, with an exception for preliminary agreements and endorsements for PUZ, PUD, and DTAC, which will be signed by the General Mayor of Bucharest.

In this context, one may ask to what extent the Mayor’s failure to sign these preliminary agreements and endorsements could block the urban planning documentation and construction permitting processes. Is this amendment a true threat, without available remedies, for good-faith real estate developers in Bucharest?

Initially, it must be noted that the Traffic Commission’s permit is not always required. According to Article 5 of Law No. 50/1991, the Traffic Commission’s permit is unnecessary for single-family dwellings located on category II and III streets that are not in the vicinity of a roundabout intersection.

Specifically, it is essential to analyze the impact of this change on the centralization of signing preliminary agreements/permits for PUZ, PUD, and DTAC under the direct authority of the General Mayor. The signature represents a prerequisite for the existence of an administrative act; without it, the document is merely a draft (even if adopted by the necessary majority). Therefore, the lack of the Mayor’s signature renders the preliminary agreements/permits for PUZ, PUD, and DTAC nonexistent.

Moreover, under Article 5, paragraph 3 of Law No. 50/1991 on construction permitting, which stipulates that permits and agreements established by the urban certificate, along with the environmental authorities’ opinion, must be attached to and become part of the construction permit, it may be argued that the absence of the Traffic Commission’s permit could lead to the annulment of the construction permit. Similarly, according to Article 64, paragraph 2 of Law No. 350/2001 on territorial and urban planning, “Territorial and urban planning documentation approved without the permits provided by applicable regulations is void.”

However, considering the advisory role of the Traffic Commission, it may be argued that as long as this body has been consulted, the preliminary agreement/endorsement should not constitute a procedural defect severe enough to annul the documents, provided that there is evidence of its involvement in issuing the administrative act in question.

Finally, there has been discussion in practice about the potential application of tacit approval if the Traffic Commission fails to issue the required permit within a reasonable timeframe. Until November 2019, according to Article 7, paragraph 2, letter b) of Law No. 50/1991, the tacit approval sanction applied to endorsement not issued within 15 days of registration, without further procedures. This provision was amended in 2019 (by Law No. 193/2019), with the current sanction being a fine imposed by the ISC. Consequently, tacit approval no longer applies to endorsements.

Affected parties may refer to the provisions of Administrative Litigation Law No. 554/2004, as amended, regarding unjustified refusals to resolve a request. This law applies when there is explicit evidence of an authority’s intent to refuse a request based on an abuse of power. According to the law, abuse of power implies exercising discretionary authority in violation of the legally established limits or infringing on citizens’ rights and freedoms. In this context, General Council Decision No. 66/06.04.2006 of the Bucharest General Council (“GCD No. 66/2006”) may also be invoked, which regulates the minimum parking space requirements for new constructions in Bucharest. According to this, failing to meet the minimum parking requirement by up to 20% obligates the applicant to pay a fee of EUR 10,000 per parking space not provided on their lot (the “Exemption Fee”). Thus, GCD No. 66/2006 itself provides a remedy that may be specified in the Traffic Commission’s permit.

The next steps will include the mayor’s approval of the proposed amendments to DTP No. 1113/2023. This may significantly impact the approval process for new projects, from urban planning documentation to technical construction permit documentation. We strongly recommend that stakeholders in the real estate and construction sectors closely monitor these developments and, if necessary, propose
additional amendments to protect their interests.

BREC Partners: Real Estate Conference 2024 – Innovating Real Estate and Construction

BREC Partners: Real Estate Conference 2024 – Innovating Real Estate and Construction 900 600 BUCHAREST REAL ESTATE CLUB

The Romanian Diversity Chamber of Commerce (RDCC) and The British Romanian Chamber of Commerce (BRCC) are excited to announce the successful completion of the Real Estate Conference 2024, held at The Marmorosch Hotel in Bucharest. The event brought together top industry professionals, legal experts, and design innovators to discuss the future of real estate with a strong focus on sustainability, accessibility, and inclusive design. Attendees included developers, architects, and other stakeholders invested in a more inclusive approach to real estate development.

“An inspiring education for everyone at the Innovating Real Estate and Construction Trends and Inclusiveness event at the Marmorosch Hotel partnered with the RDCC. Legislation can always be the encouragement but the authentic contribution of everyone to push forward for a non-labelled, respectful blending of diversity in society is absolutely key” – 3 great panel discussions full of critical knowledge and advice on the continued progress going forward successfully. Thank you to everyone who participated.” said Colin C. Lovering – President – British Romanian Chamber of Commerce.

”The European Green Deal brings with it a blend of responsibilities, challenges, and opportunities for Romania’s market and its citizens. These current realities reshape how we build and invest, transforming energy use in buildings as well as the technologies that power them. To support this transition, both EU and national funding are available, encouraging innovative, sustainable solutions in new projects. These initiatives provide a pathway for Romania to embrace energy-efficient buildings and make meaningful progress on the journey toward our long-term commitment to energy responsibility.” states Ramona Moldovan – Deputy Secretary General – Ministry of Energy.

Casiana Fometescu, President Romanian Carbon Association and Founder of Carbon Expert affirmed: “If we want to build sustainably, we should build honestly. And this means building for people and in harmony with nature.”

We took on the role of pioneers of the renovation/redevelopment segment, focusing on old buildings with historical value. A niche market towards which we have dedicated a significant amount of our investments. Now, taking into account that the deep renovation and retrofitting of an existing building can result in 50-75% less carbon and green gas emissions, it is safe to say that our projects bring a valuable contribution to the environment, supporting the European Commission’s carbon-neutrality objectives, while also introducing to the local market new exciting concepts that revive and renew the urban landscape.” said  Andreea Dumitru, Chief Marketing Officer, Hagag Development Europe.

Key Highlights from the Conference:

  1. Sustainability as the New Norm – Speakers emphasized that energy-efficient and sustainable practices should be central to all new and existing real estate projects. The adoption of advanced technologies like photovoltaics and smart building management systems was discussed as necessary for reducing energy consumption and carbon emissions. Panelists referenced projects utilizing smart sensors and automation to monitor and manage energy use, showcasing tangible benefits like lower operational costs and reduced carbon footprints.
  1. Challenges of Retrofitting and Modernization – Retrofitting older buildings, particularly in historic and densely populated areas, remains a significant challenge due to structural and regulatory constraints. Experts highlighted the importance of partnering with local authorities and using innovative energy sources such as geothermal and biomass systems, which are still underutilized in Romania. A case study of a retrofitted historical building in Bucharest demonstrated how the integration of energy-efficient systems and modern management tools can bring heritage structures up to contemporary standards.
  1. Emphasizing Inclusivity and Universal Design – The conference stressed the importance of creating spaces that are truly inclusive, going beyond compliance to meet the needs of all users. Discussions focused on how universal design can ensure accessibility for people with disabilities, families, and various user groups. Featured projects included those with thoughtful additions like baby rooms, pet-friendly zones, and emergency pull cords positioned for easier access. These elements make spaces safer and more accommodating for everyone.
  1. The Concept of the Office as a Dynamic Space – Panelists introduced the idea of the office as a versatile environment, likening it to a toolbox that provides different areas suited to specific work needs. This approach supports varied tasks and promotes better employee well-being. A showcase office in Bucharest featured adaptable workstations, ergonomic furniture at adjustable heights, and multipurpose meeting rooms to cater to both neurodiverse employees and those needing comfortable, flexible spaces.
  1. Certifications Reflecting True Commitment – Certification programs were discussed as important indicators of a building’s dedication to sustainability and accessibility. Access4You was specifically mentioned as a certification that goes beyond basic requirements to ensure spaces are user-friendly for everyone. A highlighted project from Hungary demonstrated how Access4You certification ensured inclusivity by providing comprehensive access features for wheelchair users, parents with strollers, and others with mobility challenges.
  1. Education and Financing for Sustainable Solutions – Experts underlined the need for educational initiatives for tenants and investors to recognize the long-term value of sustainable practices. Financing options for renewable energy projects, like on-site photovoltaics and modular designs that adapt to future needs, were also explored. A Romanian developer shared insights on green lease agreements that incentivize tenants to adopt energy-saving measures, combined with educational programs to support sustainable habits.

The event concluded with a call for stronger collaboration among developers, government bodies, and local communities. Real estate, as a significant source of emissions, must transition from competitive practices to cooperative strategies to meet EU carbon reduction targets and contribute to a resilient and inclusive future.

Industry Leaders in Attendance: Speakers and representatives from organizations including 4ENVIGO, ADP Green Building, AFI Europe Romania, Ask Wire, BRCC, CBRE Romania, CPI Romania, Dentons, Globalworth, Grupo Demetra, Hagag Development Europe, Hotspot Workhub, Phoenix Environmental Romania, Skanska, and Steelcase shared their expertise on creating accessible and sustainable real estate.

Event Partners: Dentons, CPI Property Group, Ambasada Sustenabilitatii in Romania, Bucharest Real Estate Club, Romania Property Club, Jurnal de Sustenabilitate, Nine O’Clock, Business Review.

CBRE Study: Physical Retail Dominates, with Major Brands Rapidly Expanding in Europe

CBRE Study: Physical Retail Dominates, with Major Brands Rapidly Expanding in Europe 960 600 BUCHAREST REAL ESTATE CLUB
  • Nearly three-quarters of study respondents plan to expand their portfolio of bricks and mortar stores.
  • Retailers primarily target Retail Parks for expansion plans.
  • 72% of retailers aim to increase their store space, compared to 26% in 2022, with physical stores remaining a key element in the overall strategy.

Bucharest, 29th October 2024 – The results of the CBRE European Retail Occupier Survey 2024 emerge during a time of optimism, as the retail sector and regional economy overall approach the end of a challenging period. The study includes responses from over 60 global retailers with a store network of over 130,000 locations, and shows that 71% of retailers planning to increase their number of physical stores intend to do so in markets where they are already present.

The preference for larger stores is one of the key trends observed in the market, particularly among fashion and athleisure brands in capital cities and major urban areas. A trend specific to the luxury sector is owning stores instead of leasing them. However, leasing remains the predominant strategy for the mass market, with 84% of respondents stating they have no plans to purchase stores.

„Improved consumer confidence is starting to translate into higher spending, which is giving retailers confidence to commit to stores both in markets familiar to them, and new markets altogether. Brand loyalty is often enhanced through in-store experience, and this is where we see retailers really committing to store investments and using bricks and mortar to truly showcase their brand identity”, highlighted Chris Gardner, Head of European Retail, CBRE.

In terms of preferred formats, Retail Parks are dominant, with 45% of respondents favouring them as locations for future stores. The popularity of this format is also supported by factors such as: 1. High foot traffic generated by residents in the area, 2. Access to free parking, and 3. Similar retailer profile within the same retail park—all three criteria being identified as influential factors for store performance.

Overall, bricks and mortar stores remain an essential component of strategy, with 97% of respondents acknowledging their importance. Additionally, there is a shared belief on the effectiveness of physical stores, which outperform online retail in terms of consumer engagement, cross-selling, overall sales strategy effectiveness, introducing new products, and attracting new customers.

„The fact that 72% of retailers want to increase the size of their physical stores, compared to just 26% in 2022, along with the appetite for expansion in both new and existing markets across Western Europe and CEE, suggest a favourable 2025 for retail. The sooner retailers can implement AI solutions, the more they will be able to enhance store profitability and the shopping experience. I would like to thank the retailers in CEE and EMEA who participated in our study; the findings are extremely interesting and reveal some key trends for the coming year”, stated Carmen Ravon, Head of Retail Occupiers CEE, CBRE.

BRCC x BREC – REAL ESTATE CONFERENCE 2024

BRCC x BREC – REAL ESTATE CONFERENCE 2024 1067 600 BUCHAREST REAL ESTATE CLUB

The Romanian Diversity Chamber of Commerce (RDCC) and The British Romanian Chamber of Commerce (BRCC) are pleased to announce the Real Estate Conference 2024, set to take place on November 5th, 2024 at The Marmorosch Hotel in Bucharest.

This event will gather leading professionals, legal experts, and design innovators to explore the future of accessibility and inclusive design in the real estate sector. The conference is open to industry professionals, developers, architects, and anyone interested in the evolution of real estate towards a more inclusive future.

The Real Estate Conference 2024 is a pivotal platform for fostering dialogue on the importance of accessible and inclusive design,” said Lestat Monroe, founder of the Romanian Diversity Chamber of Commerce. “As we look towards the future, it’s important that our real estate developments reflect the diverse needs of all community members. This conference will highlight the strategies, legal frameworks, and innovative designs necessary to create truly inclusive spaces.”

This conference will serve as a key platform to explore new innovations shaping the real estate and construction industries, while also highlighting the critical importance of inclusivity. Attending the conference offers a great opportunity for industry professionals to come together, share expertise, and collaborate on building a more accessible and inclusive future.”, said Madalina Ciinaru – Head of British Romanian Chamber of Commerce, Bucharest Office

The key panel “Building the Future: Accessibility and Inclusive Design in Real Estate” will delve into the critical aspects of making real estate developments accessible for everyone.

RIVER DEVELOPMENT becomes SEMA Real Estate

RIVER DEVELOPMENT becomes SEMA Real Estate 1200 352 BUCHAREST REAL ESTATE CLUB


RIVER DEVELOPMENT becomes SEMA Real Estate

The local real estate developer and investor River Development announces the transformation of its current brand, River Development, into SEMA Real Estate.

River Development represented the identity of the developer for more than 20 years and supported the image of a prominent player on the real estate market in Romania. The rebranding marks a new stage for the company, reflects its natural evolution and brings more clarity to defining the communication pillars of our projects in the portfolio and in strengthening the brand positioning in the market.

“The new SEMA Real Estate name and visual identity is actually our authentic identity, which we have resonated with, all these years. More specifically, we’re going back to the future! The keyword SEMA is already recognized for our flagship project, Sema Parc, one of the most significant mixed-use developments in Bucharest, that includes office buildings, commercial spaces and a residential area. The rebranding emphasizes the legacy and importance of this project to the company’s identity and its role in shaping its future developments with professionalism and enthusiasm. Therefore, all our current developments, as well as the future developments, will be under the same umbrella: SEMA.” – declares Oana Rădulea, Managing Partner SEMA Real Estate.

“We are preparing to launch our first residential project, SEMA Home. Through this project, we are setting out to build a complex of collective housing and mixed functions. The project stands out for its firm commitment to sustainability and community. The residential development – ​​SEMA Home, located in the southern area Sema Parc’s project, is planned to take place in several phases, of which the first one will start in the first quarter of next year.”

“Our mission remains the same, to reshape the city by transforming and remodeling the urban landscape in the central-western area of ​​the capital, through the sustainable development of our two large-scale projects – Sema Parc and The Light. We remain true to the same value system, such as: Authenticity, Courage, Pragmatism and Responsibility.”

“The slogan of our main project, Sema Parc – “In the heart of the community” represents more than a promise to take care of our team and our community of tenants, but also our responsibility for their well-being. “We are motivated to do good by doing better – both in service to others and in supporting causes that lead to positive change in our society. Driven by this desire to do good, this year we established the SEMA Foundation with the purpose of promoting and supporting a healthy lifestyle, both through preventive actions and through material interventions, psychological and emotional support.”- says Oana Rădulea, Managing Partner SEMA Real Estate.