Adrian Ursulean

HILS Development Launches LIFE@HILS Social Responsibility Platform and Announces Impactful Initiatives for Sustainable Urban Development

HILS Development Launches LIFE@HILS Social Responsibility Platform and Announces Impactful Initiatives for Sustainable Urban Development 900 600 BUCHAREST REAL ESTATE CLUB

HILS Development is launching the Life@HILS social responsibility platform and announcing its support for impactful initiatives in the social, educational, and environmental spheres, derived from the company’s mission to build responsibly and transform communities. HILS Development’s social responsibility projects are structured around four essential pillars of urban development: environment, education, social solidarity, and business ethics. Throughout 2025, HILS’s social responsibility efforts will be carried out in partnership with strategic allies such as Save the Children Romania, the Văcărești Nature Park Association, and UrbanizeHub.

“HILS Development has the creation, transformation, and development of new urban communities in its DNA. Over the past years, we’ve been consistently involved in the life of the new communities formed within our residential projects, as well as in supporting social and educational causes relevant to our community members. We are pleased to launch Life@HILS today, a social responsibility platform that reflects both our long-term vision for the development of the Capital and a model of active engagement for each of us, as residents of Bucharest. We are running and supporting impactful projects across the four key pillars of HILS’s strategy—environment, education, social solidarity, and business ethics—initiatives tailored to the current needs of Bucharest’s residents,” says Iulia Iana, Marketing Director at HILS Development.

Among the community projects supported by HILS are:

  • “Safe Communities for Parents and Children in the Digital Age” – a series of conferences for parents in Bucharest, organized by Save the Children with the support of HILS Development, as part of the “Ora de Net” program.
  • “Bucharest, the Parents’ City” – an initiative by HILS Development to understand the needs of parents in the Capital and how parent-friendly the city is perceived to be. Together with UrbanizeHub, discussions will be held on May 27 about the identified needs and how we can transform the city into a more suitable space for parents and children.
  • “Explorers in the World of Evening Butterflies” – the first event dedicated to the HILS community, organized in partnership with the Văcărești Nature Park Association team, will take place on the evening of May 26, at HILS Brauner.

Hagag Development Europe signs operating agreement with Radisson Hotel Group for its first hotel development in Bucharest

Hagag Development Europe signs operating agreement with Radisson Hotel Group for its first hotel development in Bucharest 763 600 BUCHAREST REAL ESTATE CLUB

H Vasile Lascar to become the first Radisson RED in Romania – Radisson RED Bucharest Old Town – following an over EUR 13 MLN investment

Real estate investor-developer Hagag Development Europe consolidates its operations in Romania by expanding its presence to the hospitality segment. The company has selected Radisson Hotel Group as operator for its first hotel development in Bucharest, to open under the Radisson RED brand, and started the permitting procedure to revamp and repurpose its property on 5-7 Vasile Lascar Street, in central Bucharest.

This project will be developed following an over 13 million EURO investment, and involves the transformation of an office building dating back to the 1940s. Historically serving as the offices of the Institute of Hydroelectric Studies, the old office maze will be fully renovated and redesigned to provide 104 guest rooms in the historic Old Town area, offering guests a unique blend of modern amenities and historical charm.

We have a lot of trust in the local hotel market and we believe that there is no better partner than Radisson Hotel Group to support our vision of transforming H Vasile Lascar into a lifestyle destination that will not only enhance our property’s value, but will revive one of Bucharest’s most elegant neighbourhoods. Our ambition is to offer stylish hotels with modern design and meaningful experiences, at a fair price, and we are delighted to see our properties being associated with one of the largest international hotel chains.”, Yitzhak Hagag, Co-founder and Chairman of Hagag Development Europe, stated.

The new Radisson RED Bucharest Old Town will be the first Radisson RED property in Romania and in Bucharest, which the Group has identified as a key city for growth.

Radisson RED Bucharest Old Town will boast a restaurant and bar, a lobby incorporating a co-working lounge and an outdoor terrace, and versatile meeting spaces. A multipurpose room, together with the pop-up venue on the fifth floor, will cater to meetings, events, product launches, and social functions. Additionally, guests will have access to a fitness area, ensuring a comprehensive hospitality experience.

SINGU Named Proptech Innovation Provider of the Year at the EuropaProperty SEE Real Estate Awards 2025

SINGU Named Proptech Innovation Provider of the Year at the EuropaProperty SEE Real Estate Awards 2025 678 600 BUCHAREST REAL ESTATE CLUB

SINGU, the all-in-one property technology platform, has been awarded Proptech Innovation Provider of the Year 2025 at the prestigious EuropaProperty SEE Real Estate Awards, held in Bucharest 

The award recognises the most innovative technology companies transforming the real estate sector across South Eastern Europe. It reflects SINGU’s commitment to digitising building operations through its integrated platform for visitor management, maintenance, smart metering, and access control.

Anna Bartoszewicz-Wnuk, Head of CEE at SINGU, commented:

“This award is a strong validation of the innovation and impact our platform delivers to property managers, landlords, and occupiers. As we continue expanding across Europe, our goal remains clear: enable smarter, safer, and more efficient buildings through scalable technology.”

Adrian Ursulean, Business Development, Romania at SINGU, added:

“This recognition is a testament to our continuous dedication to innovation in the real estate and property technology space. A huge thank you to EuropaProperty for organizing such a fantastic event, and to our partners, clients, and colleagues for their unwavering support and inspiration.”

SINGU was recognized by the judging panel for its:

  • Proven ability to streamline building operations across logistics, retail, and office portfolios
  • Fast-growing footprint in the CEE and SEE markets
  • Client-centric innovation, including tailored modules for ESG, compliance, and tenant engagement
  • Track record of successful implementations in landmark projects across the region

This latest accolade follows SINGU’s recent win at the CEE Retail Awards 2025, where it was named Retail Tech Provider of the Year, reinforcing its position as a leading proptech player in Europe.

Meet our members: BREC talks to Adrian Ursulean, SINGU

Meet our members: BREC talks to Adrian Ursulean, SINGU 614 600 BUCHAREST REAL ESTATE CLUB

26.02.2025

Adrian Ursulean, SINGU România

What are the company’s business targets and plans for 2025 in Romania?

SINGU is the leader for building operations and facility management software in CEE and we are focused on expanding our market presence and reinforcing its leadership by improving the property operations of those companies that manage real estate portfolios. By 2026, our primary objectives include increasing our footprint across key sectors, particularly commercial, retail, and logistics real estate. We aim to deepen our partnerships with local industry leaders, providing tailored, data-driven solutions that enhance operational efficiency and sustainability.

A key element of our strategy is leveraging SINGU’s platform, IoT-driven automation, and ESG compliance tools to help businesses optimize maintenance, asset management and facility operations. By continuously investing in R&D and product enhancements, we ensure our solutions remain at the forefront of smart, sustainable property management.

My goal is to help Romanian businesses reduce costs, improve tenant satisfaction, and achieve operational excellence through a fully integrated, cloud-based ecosystem as we have done for many of our existing customers in CEE.

How does SINGU’s integrated technology improve operational efficiency in facility management compared to traditional methods?

SINGU transforms facility management by automating critical processes, improve preventive maintenance procedures, and providing real-time data insights that drive efficiency. Traditional methods rely on fragmented, manual workflows, leading to inefficiencies and operational bottlenecks. In contrast, SINGU centralizes property management activities, streamlining work order management, asset tracking, predictive maintenance, and energy monitoring within a single, intuitive platform.

By implementing SINGU, property managers can automate routine maintenance, optimize vendor coordination, and significantly reduce human error. Predictive analytics enable proactive equipment servicing, minimizing costly breakdowns and unplanned downtime. Clients leveraging SINGU report up to a 25% reduction in vendor costs, a 50% improvement in process efficiency, and a 500% return on investment —demonstrating the platform’s impact on cost savings and operational performance.

What specific ESG (Environmental, Social, and Governance) compliance and reporting features does SINGU offer to help real estate companies meet sustainability goals?

SINGU provides a comprehensive ESG compliance and reporting solution, automating data collection across real estate portfolios to ensure accurate and up-to-date sustainability tracking with minimal effort. Through smart metering , SINGU enables real-time monitoring of energy consumption, carbon footprint, and waste generation, categorizing emissions into Scope 1, 2, and 3 based on GHG Protocol methodologies. Its sustainable property management tools help track equipment warranties, usage, and repairs to prevent inefficiencies, while smart alerts detect anomalies, ensuring optimized building performance. Additionally, waste-related carbon footprint calculations and automated alerts notify property managers of sustainability risks, aligning with frameworks like GRESB, CSRD, and SFDR .

SINGU also enhances tenant well-being and governance by integrating IoT-based indoor air quality monitoring , tracking CO₂ levels, humidity, and other key factors to improve occupant health and productivity. The SINGU Tenant App enables direct engagement, fostering satisfaction and proactive management. On the governance side, SINGU ensures regulatory compliance by automating reporting and audit-ready documentation , aligning with evolving ESG standards. With transparent, auditable reports , real-time analytics , and seamless integrations, SINGU empowers real estate companies to meet sustainability goals, improve operational efficiency, and drive long-term ESG success.

Can you provide examples of how SINGU’s maintenance and automation solutions have helped reduce operational costs for property managers?

SINGU’s advanced maintenance and automation solutions have delivered measurable cost savings for property managers by streamlining facility operations and reducing inefficiencies.

Key examples include:

  • Predictive Maintenance: By leveraging analytics, property managers can detect potential equipment failures in advance, reducing emergency repairs and unplanned downtime. This proactive approach minimizes operational disruptions and significantly extends asset lifespan.
  • Automated Workflows: Routine tasks such as HVAC monitoring, lighting control, and elevator inspections are automated, eliminating manual interventions and reducing labor costs.
  • Optimized Vendor Management: SINGU’s platform helps businesses cut vendor costs by up to 25% through enhanced workflow coordination and real-time performance tracking.
  • Resource Allocation Efficiency: Smart energy management tools enable data-driven decisions that optimize energy consumption, reducing utility costs while improving sustainability.

These efficiencies translate into tangible financial benefits, with SINGU clients reporting up to 500% ROI and a 50% reduction in administrative workload , making facility management more cost-effective and data-driven.

What are the key performance metrics that real estate companies can track using SINGU’s platform to optimize asset performance and tenant satisfaction?

SINGU’s CAFM solution provides real estate companies with key performance metrics that optimize both asset performance and tenant satisfaction. The platform enables CAPEX and OPEX tracking, allowing companies to analyze spending patterns, make data-driven resource allocation decisions, and plan future investments. Equipment performance and maintenance costs are also closely monitored, with detailed records on asset history, scheduled maintenance, and efficiency metrics helping to extend equipment lifespan while reducing repair expenses. Additionally, vendor SLA and performance tracking ensures service quality, allowing property managers to hold vendors accountable for meeting contractual obligations and maintaining high operational standard

For tenant satisfaction, SINGU enhances communication and feedback collection, enabling tenants to report issues efficiently while property managers can resolve them promptly. Work order management is streamlined, ensuring rapid response times and minimizing downtime, contributing to a better tenant experience. The platform also improves operational efficiency by automating facility processes, reducing inefficiencies, and ensuring smooth day-to-day management. By centralizing these performance metrics into a unified system, SINGU empowers real estate companies to maximize asset value, reduce operational risks, and elevate tenant satisfaction, ultimately fostering more efficient and sustainable property management.

By utilizing SINGU’s data-driven insights, real estate organizations can enhance operational performance, reduce costs, improve service delivery, and create a seamless experience for tenants and stakeholders .