HILS Development

BREC Residential Conference: 43% increase in prices for new apartments in Bucharest in the last two years
BREC Residential Conference: 43% increase in prices for new apartments in Bucharest in the last two years 900 600 BUCHAREST REAL ESTATE CLUB

18.09.2025

Prices for new housing units continue to increase in Bucharest, with data for H1 showing a 43% increase compared to the same period in 2023, respectively 14% compared to the previous year, according to an Imobiliare.ro analysis presented at the BREC RESIDENTIAL CONFERENCE event, organized on 18th of September by BREC.

The data reflects the strong discrepancy between the solid demand in the city with the highest salaries in Romania and the new supply, which has been continuously decreasing in recent years. “The quality of life in Bucharest is closely linked to access to new housing, with affordable prices and a diversified offer, in areas with modern infrastructure. We are relaunching a call for dialogue with local authorities regarding the regulation of real estate development in Bucharest, as well as harmonization with Ilfov County,” says Despina Ponomarenco, President of BREC.

The VAT increase brought new price increases. “The average price per usable square meter reached 2,258 Euros in July, respectively 2,284 Euros in August for Bucharest. The capital is ahead at the national level of cities such as Cluj-Napoca and Brașov, where the average prices for new housing are 3,139 Euros/square meter, respectively Brașov with 2,538 Euros/square meter,” says Răzvan Ionescu, CCO, Imobiliare.ro. He mentions that the price level increases significantly when we talk about well-developed areas. A new apartment, located semi-centrally, 15 minutes walk from a metro station, is traded on average for 2,600 Euro/sq m in Bucharest.

Investors present at the conference reconfirmed the opportunities that Bucharest has, but at the same time they are also looking at other cities in Romania.

Hagag Development Europe, an investor recognized for its appetite for consolidating and modernizing heritage buildings, continues to invest in residential projects in Bucharest and the metropolitan area: H East Residence and H Pipera Lake. At the same time, the investor announced that it is determined to turn its attention to other cities, considering Brașov, Cluj-Napoca and Timișoara.

AFI Romania, part of the AFI group, launched this year AFI Home North, its first Build to Rent project in Romania, in the business area of ​​Bucharest. “We are delighted with the evolution of the project and the way it was received by the market, reaching an occupancy rate of 70% in just a few months. We continue in 2026 with the second building, with 164 apartments, on Dimitrie Pompeiu Boulevard 5E, and we are expanding the concept to other areas of the Capital, namely Cotroceni,” says Luciana Giurea – Roșca, Head of Residential, AFI Romania.

In the first half of 2025 HILS Development accelerated the delivery of apartments from projects under construction and announced the full sale of apartments from the HILS Pallady and HILS Splai projects.  “Following the developments in the East part of the city, we are targeting new areas for expansion and our first project to be soon launched is in Pipera”, said, at the BREC event, Andrei Ciobotaru, the company’s Business Development Manager.

Veolia România, through its local ecosystem of companies, follows an approach that focuses on reducing carbon footprints, reusing resources and minimizing their usage and consumption, and enhancing cost efficiency. The GeoExchange solution can enable real estate developers to achieve stringent ESG benchmarks and attract green financing. Anca Călimăneanu, Project Manager, Energy Efficiency, Veolia Romania: “The solution harnesses shallow – ground geothermal energy in conjunction with high-efficiency heat pumps to provide heating*, cooling and domestic hot water, significantly lowering CO2 emissions, often up to 90% compared to conventional systems.”

InteRo Property Development, a family office focused on real estate development, is working on large residential investments, such as SkyLight Residence, Pajurei 3 Residence or SunLight Residence. The major urban regeneration development near Obor, on the former Aversa platform, – SkyLight Residence- involves the complete revitalization of the neighbourhood. “We see a more educated client, paying attention to an increasing number of criteria when choosing a new home” said Alexandra Dumitrescu, Sales Manager, during the BREC event.

HILS Development Launches LIFE@HILS Social Responsibility Platform and Announces Impactful Initiatives for Sustainable Urban Development
HILS Development Launches LIFE@HILS Social Responsibility Platform and Announces Impactful Initiatives for Sustainable Urban Development 900 600 BUCHAREST REAL ESTATE CLUB

HILS Development is launching the Life@HILS social responsibility platform and announcing its support for impactful initiatives in the social, educational, and environmental spheres, derived from the company’s mission to build responsibly and transform communities. HILS Development’s social responsibility projects are structured around four essential pillars of urban development: environment, education, social solidarity, and business ethics. Throughout 2025, HILS’s social responsibility efforts will be carried out in partnership with strategic allies such as Save the Children Romania, the Văcărești Nature Park Association, and UrbanizeHub.

“HILS Development has the creation, transformation, and development of new urban communities in its DNA. Over the past years, we’ve been consistently involved in the life of the new communities formed within our residential projects, as well as in supporting social and educational causes relevant to our community members. We are pleased to launch Life@HILS today, a social responsibility platform that reflects both our long-term vision for the development of the Capital and a model of active engagement for each of us, as residents of Bucharest. We are running and supporting impactful projects across the four key pillars of HILS’s strategy—environment, education, social solidarity, and business ethics—initiatives tailored to the current needs of Bucharest’s residents,” says Iulia Iana, Marketing Director at HILS Development.

Among the community projects supported by HILS are:

  • “Safe Communities for Parents and Children in the Digital Age” – a series of conferences for parents in Bucharest, organized by Save the Children with the support of HILS Development, as part of the “Ora de Net” program.
  • “Bucharest, the Parents’ City” – an initiative by HILS Development to understand the needs of parents in the Capital and how parent-friendly the city is perceived to be. Together with UrbanizeHub, discussions will be held on May 27 about the identified needs and how we can transform the city into a more suitable space for parents and children.
  • “Explorers in the World of Evening Butterflies” – the first event dedicated to the HILS community, organized in partnership with the Văcărești Nature Park Association team, will take place on the evening of May 26, at HILS Brauner.

HILS Development Announces the Complete Sale of HILS Pallady and HILS Splai, Landmark Projects in Bucharest’s Eastern Area
HILS Development Announces the Complete Sale of HILS Pallady and HILS Splai, Landmark Projects in Bucharest’s Eastern Area 900 600 BUCHAREST REAL ESTATE CLUB

HILS Splai and HILS Pallady are two reference projects for the development of the eastern area of ​​the Capital: the full sale of the two residential projects totals 2,019 apartments and over 95,000 sq m of living space

HILS Development announces the complete sale of two residential complexes, HILS Pallady and HILS Splai. These projects comprise 2,019 apartments accommodating approximately 5,000 residents. HILS Pallady was completed in four years and sold in five, while HILS Splai was developed in two years and fully sold in three. Both complexes are strategically located with excellent connectivity, providing easy access to public transport, shopping centers, educational institutions, and on-site recreational facilities.

Bogdan Bălașa, General Manager of HILS Development: “HILS Pallady represents our first mixed-use residential project in the eastern part of the city and we are pleased to close the first quarter of 2025 with this achievement and look forward to completing the first phase of HILS Republica in June, delivering 369 new apartments. We remain committed to diversifying and enhancing the availability of high-quality housing in other areas of Bucharest”.

HILS Pallady: Connectivity and Well-Developed Infrastructure

HILS Pallady is HILS Development’s first mixed-use project, benefiting from proximity to essential commercial, medical, educational, and infrastructure facilities. Completed in 2023, it comprises 12 buildings with 1,908 apartments in various layouts. The complex features 2,013 parking spaces, accommodating both residents and visitors. Additionally, it includes over 14,000 square meters of green spaces and children’s playgrounds. The project is located just 50 meters from Anghel Saligny metro station, in a rapidly expanding commercial area.

HILS Splai: Tranquil Living Near the City Center

HILS Splai is a residential project situated at Cheiul Dâmboviței 22, conveniently close to the city center and a major shopping hub. The project consists of 111 apartments in studio, two-bedroom, and three-bedroom configurations. Covering a total area of 7,500 square meters, the complex dedicates 2,271 square meters to green spaces.

2025 Trends with Ionuț Negoiță, HILS Development
2025 Trends with Ionuț Negoiță, HILS Development 1200 600 BUCHAREST REAL ESTATE CLUB

07.02.2025


Ionuț Negoiță, Founder & CEO, HILS Development

What were the main business results for 2024?

HILS Development performed well both in terms of sales, profitability, and impact in newly created communities.

2024 was a solid year, with a healthy growth, managing to record an increase in turnover by about 30% compared to 2023. Last year we had 1,035 finalized apartments, 96,000 sqm built and 8,700 sqm of green spaces and playgrounds.

Operationally, we continued to deliver quality residential projects, meeting deadlines and maintaining high standards of efficiency and sustainability. We also strengthened our relationship with our communities through events and social responsibility initiatives.

What are the company’s business targets and plans for 2025?

In 2025, we aim to focus more and more on community development, providing sustainable and energy-efficient residential projects. We continue at the pace we set for the development of announced projects, such as HILS Sunrise, HILS Titanium, and we are preparing the launch of phase 2 for HILS Republica. We also aim to expand to other areas of the Capital in 2025. We are pleased with the effervescence of the communities created around the residential complexes we built in the Pallady area and we are confident that we can replicate this way of life – beneficial both at an individual and community level – in other areas of Bucharest.

We also want to expand our team of new professionals, both for construction sites and offices, and to invest in the digitalization of processes to improve the customer experience, from virtual viewing of apartments to after-sales.

Another goal is to strengthen our market position by actively engaging in sustainability initiatives, education and supporting urban communities. We want each residential project we develop to contribute to the transformation of the urban landscape and bring added value to the city’s residents.

What are the main challenges & opportunities for the residential market in 2025?

The residential market will face both challenges and opportunities in 2025, which will shape the purchasing behavior of Romanians and, consequently, the business plans of developers. The increase in the costs of construction materials, economic fluctuations, but also tax and legislative changes, can influence customers’ purchasing decisions.

On the other hand, the digitalization of real estate processes and the increased interest in sustainable housing create opportunities for developers to innovate, streamline and attract an increasingly better-informed public.

Adapting to new regulations and requirements related to sustainability and energy efficiency, such as the implementation of the nZEB (nearly Zero Energy Buildings) standard, will also influence the residential market. These standards increase development costs but offer long-term benefits for the environment and the quality of life of tenants. HILS Development aims to respond to these challenges through innovative projects, both in the East area where we already have a series of completed or under development residential projects, and in other neighborhoods in the Capital.

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