InteRo Property Development

2026 Trends with Ionel Purice, Genesis Property

2026 Trends with Ionel Purice, Genesis Property 596 600 BUCHAREST REAL ESTATE CLUB

18.02.2026

Ionel Purice, CEO, Genesis Property

What were the main business results for 2025?

2025 was a year of consolidation and validation for our long-term strategy. Despite a volatile economic environment marked by fiscal uncertainty and shifting workforce dynamics, our business results exceeded the expectations set at the beginning of the year. Demand for high-quality, flexible office environments remained resilient, particularly from companies prioritising employee experience, sustainability, and long-term stability.

A key milestone was the signing of a long-term lease agreement with Procter & Gamble Romania, a strategic commitment that reinforced YUNITY Park’s positioning as a premium business. In parallel, the continued transformation of YUNITY Park and West Gate Business District allowed us to adapt our offering to new work rhythms and cultural shifts within organisations. From a sustainability perspective, receiving in 2025 the GRESB “Green Star” rating for the second consecutive year confirmed the robustness of our ESG strategy.

Overall, 2025 demonstrated that investments in people-centric design, sustainable infrastructure, and operational excellence remain strong differentiators, even in a cautious market.

What are the company’s business targets and plans for 2026?

For 2026, our business strategy is built around three core priorities. The first is the continued development and consolidation of the YUNITY Park ecosystem, with a focus on completing new facilities and accelerating projects that support wellbeing, energy efficiency, and community engagement. These investments aim to further strengthen the campus as a fully integrated environment that supports both performance and quality of life.

The second priority is tenant attraction and retention through highly personalised services and a strong community framework. Companies are increasingly looking for partners, not just landlords, and our goal is to deliver a campus experience that integrates flexibility, technology, and sustainability.

The third strategic pillar is the advancement of our ESG performance. In 2026, we will continue to invest in decarbonisation, renewable energy, and transparent reporting, ensuring that our projects remain aligned with international sustainability standards.

What economic pressures (e.g., inflation, interest rates, work force issues) or regulatory and fiscal changes do you anticipate impacting the market in 2026, and how is your company preparing for them?

In 2026, we anticipate continued economic pressures related to inflation, financing costs, and workforce dynamics, alongside potential regulatory and fiscal adjustments affecting the real estate sector. These factors are likely to influence investment decisions, leasing timelines, and the overall predictability of business planning for many companies.

Our preparation is grounded in long-term strategic resilience rather than short-term reactions. With over two decades of experience in the premium office market, we have developed flexible strategies based on multiple scenarios, allowing us to adapt without compromising our core direction. Operational efficiency, cost optimisation, and energy independence remain central to our approach, particularly through the transition to 100% renewable energy and ongoing investments in smart building systems.

What do you see as the main risks for the Romanian real estate market in 2026?

In 2026, the Romanian real estate market will face several significant risks rooted in both macroeconomic conditions and structural challenges. One of the foremost risks is continued economic volatility, including inflationary pressure, rising financing costs, and potential shifts in interest rates, which can dampen investor confidence and slow down decision-making cycles. In such an environment, companies may postpone leasing commitments, leading to longer vacancies and increased pressure on rental growth.

Additionally, the rapid evolution of work models presents a risk for assets that fail to adapt. Office spaces that are not flexible, sustainable, or responsive to tenant expectations may struggle to attract long-term partners.

Where do you see the most attractive opportunities for growth in 2026?

In 2026, the most attractive opportunities for growth in the Romanian real estate market will lie in projects that respond directly to how work, expectations, and organisational culture are evolving. Demand is increasingly shifting toward high-quality office environments that go beyond functionality and deliver tangible value in terms of employee experience, wellbeing, and employer branding. Developments that are flexible, community-oriented, and designed around people, not just square meters, will continue to attract long-term commitment from occupiers.

We also see growth potential in projects that function as integrated ecosystems rather than isolated buildings, campuses where workspaces are complemented by green areas, social infrastructure, services, and amenities that support daily life.

Which players or strategies are going to be winners in 2026?

In 2026, the winners will be players who prioritize adaptability, long-term thinking, and genuine value creation. In real estate, this means developers who go beyond delivering square meters. Strategies focused on ESG excellence, operational efficiency, and energy resilience will gain a competitive edge as regulatory expectations increase and occupiers become more selective.

At the same time, the ability to understand and anticipate workforce needs will distinguish successful projects from those that struggle to remain relevant. Another key differentiator will be the use of technology and AI to improve building operations and user experience, without losing sight of the human dimension of work. The most successful players will balance innovation with stability, investing in future-ready solutions while maintaining affordability and long-term asset value.

2026 Trends with Ashton Topolinski, InteRo Property Development

2026 Trends with Ashton Topolinski, InteRo Property Development 1200 600 BUCHAREST REAL ESTATE CLUB

18.02.2026

Ashton Topolinski, Head of Marketing, InteRo Property Development

What were the main business results for 2025?

InteRo Property Development performed exceptionally well in 2025, it was our best year yet! Even though the geopolitical climate has not been good, we pushed forward and adjusted where we needed to continue to expand. In 2025 we started Phase 1 of SunLight Residence, 174 affordable apartments in the most northern part of Pipera and on the border of Tunari, and we plan to complete this phase this summer. We also will fully construct Phase 1 of Pajurei 3 Residence and residents will move-in July 2026. It is in the pipeline to start development of another beautiful development in 2026.

What are the company’s business targets and plans for 2026?

My partners and I plan for another building block year at InteRo Property Development. We target our business to progress on three goals – continue to scale adding another development to the pipeline this year, continue to provide a 10/10 employee workplace with a comfortable space at our Innovation Headquarters, health and medical initiatives and training to improve skills, and to exit NorthLight Residence, New Confort City and Pajurei 3 Residence on my family’s real asset investment platform.

What economic pressures (e.g., inflation, interest rates, work force issues) or regulatory and fiscal changes do you anticipate impacting the market in 2026, and how is your company preparing for them?

We have prepared for these economic pressures by strategically developing based on using our capital in the most effective ways while continuing to scale InteRo Property Development. This applies to conserving capital where we can on all fronts, from a business operations point-of-view to cost of construction materials and so forth. We value every euro, and we always have. Being financially wise is simply part of who we are as a family.

What do you see as the main risks for the Romanian real estate market in 2026? Where do you see the most attractive opportunities for growth in 2026?

My partners and I see President Trump and the geopolitical climate in the United States of America as the main risk for Europe and it could cause a trickle-down effect in Romania and other European countries. We see the most attractive opportunities to be in Europe and particularly, we see more now than ever that Bucharest, Romania is a prime city to develop in considering stable interest rates, relatively low prices compared to other European nations and the access to immediate capital we have in Romania.

Which players or strategies are going to be winners in 2026?

I think the developers that keep an eye on the market consistently and adjust their business plan based on the bankability of the development(s) and the regulations of the Nordic Law will have a competitive advantage. We believe in client protection, and we are in support of making sure our client’s funds are invested in the construction and asset ownership is provided in its entirety.

BREC AWARDS 2025: QUALITY LIVING AWARD

BREC AWARDS 2025: QUALITY LIVING AWARD 901 600 BUCHAREST REAL ESTATE CLUB

The annual BREC Christmas Party was a great opportunity to inaugurate BREC AWARDS, a new initiative designed to bring recognition to BREC members for their activity throughout the year in the real estate industry.

BREC AWARDS is our way to honour the visionaries who transform cities, redefine communities, and set new standards of excellence. BREC AWARDS has given us the opportunity to look closely at each member’s work in 2025 and highlight the investments, transactions, and companies that bring greater maturity and professionalism to the Romanian real estate industry.

QUALITY LIVING AWARD- AFI ROMANIA

PIONEERING THE BUILD-TO-RENT SECTOR – AFI HOME NORTH

AFI ROMANIA has long been known for its activity in ​​​​the management of shopping centers and office buildings. However, the company has turned its attention to a sector where not many investors look: residential build to rent.

AFI Home North was completed in early 2025, introducing a new way of life: fully furnished apartments, pet-friendly and with a series of facilities such as a gym or coworking center.

For the pioneering work they do in this field but also for raising the standards in the process of renting a home, we grant AFI ROMANIA the QUALITY LIVING AWARD.

QUALITY PERFORMANCE I LIVING AWARD – AKCENT CITY

OUTSTANDINGN SALES

Akcent City represents a large-scale development of 723 residential units, 900 parking spaces and 4,000 sq m of green spaces, in the area of the Jiului metro station.

We award Akcent City for sales performance: over 90% pre-contracted prior to completion.

QUALITY LIVING AWARD – CLOUD 9 EVOLUTION

BUILDING SUSTAINABLE COMMUNITIES THROUGH INVESTMENTS IN EDUCATIONAL INFRASTRUCTURE 

Built following an investment of 90 million Euros, on an area of ​​3.2 hectares, Cloud 9 Evolution will include over 1,000 apartments & parking spaces, as well as a wide range of integrated facilities.

We are happy to see that today residential projects are no longer just about apartments, but also dedicated infrastructure, facilities and green spaces. CLOUD 9 EVOLUTION allocates 3 million Euros for a new school with 10 classrooms, 4 laboratories, library, gym, medical office and administrative spaces.

QUALITY LIVING AWARD – HILS SUNRISE

A NEW BENCHMARK IN EASTERN BUCHAREST

HILS Development is developing HILS Sunrise, the first pre-certified Green Homes complex in eastern Bucharest.

HILS Sunrise implements the most of sustainable measures and solutions, improving the living conditions of the future community. Spread over an area of ​​15,000 sq m, HILS Sunrise will include 4 buildings, with 704 new apartments and 732 parking spaces. With a completion date of 2026, the project will benefit from the most integrated network of facilities, developed to date in HILS projects.

QUALITY LIVING AWARD – INTERO PROPERTY DEVELOPMENT

RESHAPING THE OBOR AREA

InteRo Property Development is a family office, founded in 2006 by Michael Topolinski, and later joined by his 3 children.

The investor is working on his most complex project, SkyLight Residece, which will modernize the Obor area. In total, the development will include 2,200 apartments, 115,000 sq m of offices, 8,540 sq m of commercial space and 28,000 sq m of green spaces. The first phase, with 551 apartments, is scheduled for completion in 2027.

We are granting the QUALITY LIVING AWARD for reshaping the Obor area.

QUALITY LIVING AWARD – HERCESA ROMANIA

TWO-DECADE PROPERTY LEADERSHIP

This year marked a double anniversary for the Spanish group Hercesa: 50 years since its foundation and 20 years of activity on the Romanian market. With 50 million square meters of land under management and 500 professionals within the group, Hercesa has delivered 30,000 homes in those 50 years.

In Romania, the investor completed 1,200 housing units and saved the Cismigiu Hotel from degradation, transforming it into a landmark in the center of Bucharest.

QUALITY LIVING AWARD – BHB PROPERTIES

THE COMMITMENT TO CREATE LIFESTYLE-CENTERED COMMUNITIES – BHB AVENUE

BHB Properties completed this year in the North area BHB Avenue: a premium project, offering high quality services: an urban garden, spa area or concierge services.

For the commitment and determination to create communities around shared values we are granting the QUALITY LIVING AWARD to BHB Properties.

QUALITY LIVING AWARD – IMPACT DEVELOPER & CONTRACTOR

INTEGRATED VISION FOR EXPANDING ACCESSIBLE HOUSING ACROSS THE COUNTRY

Impact Developer & Contractor is the developer with the longest experience on the real estate market in Bucharest: over 30 years and the first real estate company listed on the BVB in 1996. With such a history, the company has gone through all kinds of turbulent periods but has always successfully overcome numerous challenges.

And in 2025 they announce an ambitious plan: investments of almost 2 billion Euros for almost 10,000 new residential units in Bucharest, Constanta and Iasi.

For their vision to expand the concept of affordable housing nationwide we are granting the QUALITY LIVING AWARD.

QUALITY LIVING AWARD – CORDIA

CONTINUITY IN INVESTMENTS ON THE ROMANIAN MARKET

Cordia is one of the leading residential developers in Central and Eastern Europe, with a strong presence in Hungary, Spain, Romania and other key markets. The company’s portfolio includes over 11,000 apartments sold and 2,500 units under construction.

In Romania, Cordia has completed the Parcului20 project and is preparing to launch new residential developments in Bucharest, focused on energy efficiency and long-term value.

QUALITY LIVING AWARD – SEMA REAL ESTATE

VISIONARY URBAN INTEGRATION – SEMA HOME 

The vision for the development of the former industrial platform Semanatoarea is already almost 20 years old. This is where the initial investments in the office sector appeared.

We are glad to see that the owner also includes the residential component, with commercial facilities, through the recent launch of SEMA HOME.

For the vision of integrated development in the Semanatoarea area we are granting the QUALITY LIVING AWARD at BREC AWARDS 2025.

QUALITY LIVING AWARD – ATRIA URBAN RESORT

AFFORDABLE HOUSING IN NORTHERN BUCHAREST

Atria Urban Resort is a project developed in partnership by Cityring Development and Evergent Investments. Atria spreads over 6.5 hectares, near Lake Străulești, has a low-density concept, with a GF+4 regime, green spaces designed according to an integrated concept, swimming pools and playgrounds for children.

The project proves that affordable housing can be built in the northern area, seen more as an area for high-priced units.

QUALITY LIVING AWARD  – WEST GROUP

BEST INTEGRATED REAL ESTATE & CONSTRUCTION DEVELOPER

With an impressive portfolio of completed projects, WEST GROUP’s activity covers both industrial and residential constructions, as well as logistics and real estate solutions.

The group has over 800 employees and operates with 4 key divisions: West Construct, West Beton, West Logistik and West Imobiliare.

In Romania they have acquired the iResidence project and are preparing new investments.

QUALITY LIVING AWARD – DELTA STUDIO

KEY ROLE IN DEVELOPMENT OF THE RESIDENTIAL SECTOR THROUGH DESIGN EDUCATION

Delta Studio was founded in 1996 and has become a provider of integrated interior solutions for architects, designers, developers and end customers.

At BREC AWARDS 2025 we recognize their merits in terms of education in the field of interior design, they are the ones who campaigned for collaboration with professional designers when this seemed more like a caprice.

QUALITY LIVING AWARD – IMOBILIARE.RO

TRANSPARENCY FOR A MORE MATURE MARKET

Imobiliare.ro with a 25-year history, started as an listings site and has become today probably one of the main sources of qualified leads for many developers, but also the actor that brings transparency where it is most needed – housing prices.

At BREC 2025 we are awarding the company for their efforts to mature this sector through transparency.

BREC Residential Conference: 43% increase in prices for new apartments in Bucharest in the last two years

BREC Residential Conference: 43% increase in prices for new apartments in Bucharest in the last two years 900 600 BUCHAREST REAL ESTATE CLUB

18.09.2025

Prices for new housing units continue to increase in Bucharest, with data for H1 showing a 43% increase compared to the same period in 2023, respectively 14% compared to the previous year, according to an Imobiliare.ro analysis presented at the BREC RESIDENTIAL CONFERENCE event, organized on 18th of September by BREC.

The data reflects the strong discrepancy between the solid demand in the city with the highest salaries in Romania and the new supply, which has been continuously decreasing in recent years. “The quality of life in Bucharest is closely linked to access to new housing, with affordable prices and a diversified offer, in areas with modern infrastructure. We are relaunching a call for dialogue with local authorities regarding the regulation of real estate development in Bucharest, as well as harmonization with Ilfov County,” says Despina Ponomarenco, President of BREC.

The VAT increase brought new price increases. “The average price per usable square meter reached 2,258 Euros in July, respectively 2,284 Euros in August for Bucharest. The capital is ahead at the national level of cities such as Cluj-Napoca and Brașov, where the average prices for new housing are 3,139 Euros/square meter, respectively Brașov with 2,538 Euros/square meter,” says Răzvan Ionescu, CCO, Imobiliare.ro. He mentions that the price level increases significantly when we talk about well-developed areas. A new apartment, located semi-centrally, 15 minutes walk from a metro station, is traded on average for 2,600 Euro/sq m in Bucharest.

Investors present at the conference reconfirmed the opportunities that Bucharest has, but at the same time they are also looking at other cities in Romania.

Hagag Development Europe, an investor recognized for its appetite for consolidating and modernizing heritage buildings, continues to invest in residential projects in Bucharest and the metropolitan area: H East Residence and H Pipera Lake. At the same time, the investor announced that it is determined to turn its attention to other cities, considering Brașov, Cluj-Napoca and Timișoara.

AFI Romania, part of the AFI group, launched this year AFI Home North, its first Build to Rent project in Romania, in the business area of ​​Bucharest. “We are delighted with the evolution of the project and the way it was received by the market, reaching an occupancy rate of 70% in just a few months. We continue in 2026 with the second building, with 164 apartments, on Dimitrie Pompeiu Boulevard 5E, and we are expanding the concept to other areas of the Capital, namely Cotroceni,” says Luciana Giurea – Roșca, Head of Residential, AFI Romania.

In the first half of 2025 HILS Development accelerated the delivery of apartments from projects under construction and announced the full sale of apartments from the HILS Pallady and HILS Splai projects.  “Following the developments in the East part of the city, we are targeting new areas for expansion and our first project to be soon launched is in Pipera”, said, at the BREC event, Andrei Ciobotaru, the company’s Business Development Manager.

Veolia România, through its local ecosystem of companies, follows an approach that focuses on reducing carbon footprints, reusing resources and minimizing their usage and consumption, and enhancing cost efficiency. The GeoExchange solution can enable real estate developers to achieve stringent ESG benchmarks and attract green financing. Anca Călimăneanu, Project Manager, Energy Efficiency, Veolia Romania: “The solution harnesses shallow – ground geothermal energy in conjunction with high-efficiency heat pumps to provide heating*, cooling and domestic hot water, significantly lowering CO2 emissions, often up to 90% compared to conventional systems.”

InteRo Property Development, a family office focused on real estate development, is working on large residential investments, such as SkyLight Residence, Pajurei 3 Residence or SunLight Residence. The major urban regeneration development near Obor, on the former Aversa platform, – SkyLight Residence- involves the complete revitalization of the neighbourhood. “We see a more educated client, paying attention to an increasing number of criteria when choosing a new home” said Alexandra Dumitrescu, Sales Manager, during the BREC event.

New hubs on Bucharest map: InteRo announces 1 billion EUR new project at Obor

New hubs on Bucharest map: InteRo announces 1 billion EUR new project at Obor 1141 600 BUCHAREST REAL ESTATE CLUB


New hubs on Bucharest map: InteRo announces 1 billion EUR new project at Obor

InteRo Property Development starts construction works at its EUR 1 billion, green project SkyLight Residence in Obor area. Recently the Topolinski Family paid the final EUR 12.5 million owing and took full ownership of the plot valued at EUR 120 million.

SkyLight Residence is a 15-minute City Concept project that offers residents a healthy and convenient “Live, Eat, Work and Play” lifestyle with retail, commercial space, office buildings, schools (private schools, kindergartens, nurseries), premium fitness centers, business centers, event rooms, first rooftop infinity pools in the city, dog park, children playground, and outdoor running track.

This ground shaking large scale high-quality project with a total built area of 486,000 sqm is located within the Heart of Obor directly next to Veranda Mall and across from Piata Obor. It is located with very convenient access to all major public transportations in the area as the tram line is immediately outside of the project and Metro Obor is only 800 meters away.

“We are excited to launch our most iconic and ambitious project, a reflection of our family’s commitment to the sustainable development of Bucharest real estate. We designed SkyLight Residence as a green, energy-efficient project and, given its features and transformative potential, it was included in District 2 Mayor’s project to revitalize Gara Obor and the surrounding area. The Mayor’s visionary project financed by the World Bank is an example of intelligent development and our Family is happy to get on board and create additional value for the sustainable future of this neighborhood.” said Michael Topolinski, founder of InteRo Property Development.

Phase 1 will deliver 551 apartments within 7 buildings. As construction works will accelerate by the end of this year, InteRo Property Development plans to have the first residents occupy in 2027.

Learn more about SkyLight Residence and schedule an in-person meeting with the sales team by visiting: https://skylightresidence.ro

InteRo Property Development starts +EUR 170 million investments this year in Northern Bucharest

InteRo Property Development starts +EUR 170 million investments this year in Northern Bucharest 900 600 BUCHAREST REAL ESTATE CLUB


InteRo Property Development starts +EUR 170 million investments this year in Northern Bucharest

03.04.2024

InteRo Property Development has received the building permit for Pajurei 3 Residence, with construction works to begin in the following weeks. The developer also expects to receive the building permit for SunLight Residence, a residential project in Tunari area, in the following months.

InteRo Property Development will soon close the acquisition of MoonLight Meadows, a 4.5-hectare plot of land in Otopeni area with a PUZ. The large-scale residential project has an estimated investment value of more than EUR 80 million, developing more than 400 apartments in the upcoming years.

The three developments represent a combined investment in Northern Bucharest exceeding EUR 170 million.

Ashton Topolinski, Partner, Head of Marketing & Branding and Sustainability Lead at InteRo Property Development

“InteRo’s development strategy focuses on building projects that add value to Bucharest’s economy, enrich the livelihood of our residents and, are attractive to investors. As Romania’s Sustainable Development Strategy 2030 is approaching, we align with creating beautiful communities that are energy efficient, using a significant share of energy from renewable sources.”

With an estimated investment value of EUR 65 million, Pajurei 3 Residence is the first luxury project in Pajura, Bucurestii Noi and is expected to generate investors an average rental yield of approximately 7% (considering all price levels).

Răzvan Nica, Managing Partner at BuildGreen and lead architect for Pajurei 3 Residence BREEAM Excellent Certification

“We are in the BREEAM certification process for the Pajurei 3 Residence project, and through our dedicated approach and intensive focus on sustainability, we confidently anticipate that we will achieve the standards required to achieve BREEAM Excellent certification. Nowadays, green construction is no longer just an option, but is gradually becoming an essential requirement for modern residential developments, bringing tangible benefits in terms of energy efficiency, environmental responsibility and sustainability.”

Following an estimated investment value of EUR 25 million, SunLight Residence will be a more mid-market, affordable development. SunLight Residence will include 5 blocks with 180 spacious apartments (2-room, 3-room, and 4-room with 100+ sqm garden apartments), a children’s playground, green spaces, bicycle storages, and as well as 360 parking spots.