09.02.2026
What were the main business results for 2025?
According to our socio-economic impact study for the 2024 financial year, conducted with KPMG, Kaufland Romania achieved a turnover of €3.97 billion for the period March 2024 to February 2025. This performance reflects our continued focus on freshness, assortment diversity, and maintaining affordable prices for our customers. Since our financial year ends in February, we report results based on this calendar.
What are your company’s business targets and plans for 2026?
For Kaufland, 2026 will be a year of continuity and consolidation, aligned with market dynamics and expectations. We will continue to grow, innovate, and invest in key areas, such as expansion, digitalization, and sustainability. Our investments will focus on new store openings, technologies that simplify the shopping experience, from K-Scan to express checkouts and the Kaufland Card app, and smart energy solutions that reduce our environmental footprint, while maintaining our commitment to affordable prices for our customers.
Collaboration with local suppliers remains central to our business model. Over 85% of the food products we sell are sourced from Romanian producers. In 2024 alone, we worked with more than 2,500 local suppliers, directing nearly €3 billion into the national economy. These partnerships contribute to freshness, quality, and the stability of our supply chain.
Through these investments and partnerships, we aim not only to drive company growth but also to contribute to Romania’s economic development. For us, the future is about consistency, responsibility, and sustainable performance.
What do you see as the main risks for the Romanian real estate market in 2026? Where do you see the most attractive opportunities for growth?
In 2026, we expect regulatory and fiscal changes to remain an important source of uncertainty, as frequent adjustments can affect predictability, as well as long-term planning and investment decisions. However, we view these challenges as guidelines towards becoming more efficient, more attentive to customer needs, and more responsible in our business decisions. They clearly indicate the direction in which retail is evolving and confirm that constant adaptation is essential.
Retail is not only about commercial transactions, but about shaping the future, a future built on innovation, sustainability, and a strong commitment to consumer needs. At Kaufland, we aim not only to respond to change, but to anticipate it, redefining retail through a digital, responsible, and people-centered approach.
One of the main risks for the Romanian real estate market in 2026 is the continued increase in construction costs, driven by materials, labor, and financing conditions. These pressures can impact project timelines, investment decisions, and overall development dynamics across the market.
At the same time, we see attractive opportunities in strengthening partnerships and expanding mixed-use commercial concepts. A strategic pillar of our development is the consolidation of partnerships within our galleries, which represents a key differentiator in the market. We aim to build long-term partnerships with brands that are relevant to our customers’ needs, contributing to the expansion of the one-stop-shop concept.
A recent example is our partnership with IKEA, which opened its first planning and ordering studio in Cluj within a Kaufland commercial gallery. This type of collaboration allows us to extend the range of services available to customers through external partners and to deliver a more comprehensive and relevant experience, beyond traditional grocery shopping.
Which players or strategies are going to be winners in 2026?
In 2026, the winners will be the players that combine long-term strategic vision with agility and the ability to adapt quickly to a highly dynamic retail environment. Price competitiveness will remain important, but differentiation will increasingly come from formats, fresh product offerings, and the overall customer experience. In a market where new concepts such as hypercash formats are gaining momentum, the ability to operate consistently across multiple formats and respond rapidly to changing consumer expectations will be a key competitive advantage.
At Kaufland, our leadership is built on responsibility. Sustainability is not just part of our strategy, it is the strategy. We position ourselves as a trusted partner for Romania’s economy, supporting local producers, creating jobs, investing in green infrastructure, and engaging in social causes that matter.
Our strategies are designed with a long-term perspective measured in decades, not financial years. While our strategic direction remains consistent, we continuously adjust the pace and execution depending on the context. Strong, visionary leadership and constant adaptation enable us to remain a solid and bold business and a reliable partner for customers, suppliers, and communities.
