Reynaers

2024 Trends with Daniel Popa, Reynaers Romania

2024 Trends with Daniel Popa, Reynaers Romania 766 600 BUCHAREST REAL ESTATE CLUB

2.02.2024

Daniel Popa, Country Manager, Reynaers Romania

Top 3 trends you foresee in 2024 for the segment of joinery & facades?

“A trend expected to dominate in 2024 is a greater focus on sustainability and on managing specific risks that climate change brings to the built environment. Other trends will be functionality and a focus on advanced materials, providing better insulation, and contributing to energy efficiency.

The integration of digital technologies is also revolutionizing how projects are conceived and executed. Reynaers offers a wide range of products, in multiple design variants, with outstanding technical performance, such as thermal insulation, sound insulation, water-air-wind sealing, adapted to the latest market trends.”

Main challenges and opportunities in 2024?

“It is important to always remain optimistic and do our best to successfully overcome any obstacles that may arise either at the industry, supply chain or partner level. From our experience, good collaboration and communication with partners is essential.

As opportunities, we can mention the fact that the demand for sustainable products is constantly increasing, which for us is not something new, but rather an advantage. All our products follow the principles of circular economy, designed to provide the best quality for as long as possible, from manufacturing to end of life. Also, at the moment, we are the only supplier on the local market that offers 10-year product warranty certificates. Another advantage is the increase in digitalization, where we already offer products for smart homes, adapted to the latest technologies in the field.”

What are your company’s business targets in 2024?

“We aim to be engaged as before in as many top projects as possible and to continue our regional expansion. We will also continue to develop the product range, promoting the solutions we offer for smart homes, developing new partnerships and projects, and delivering top services and solutions, adapted to the newest technologies in the field.”