Samsung Climate Solutions

The heat is on: Working on the future of home comfort

The heat is on: Working on the future of home comfort 900 600 BUCHAREST REAL ESTATE CLUB

A recent report by the European Heat Pump Association (EHPA) underscored this shift: Europe faces a growing “cooling gap” – a mismatch between rising demand for cooling and the infrastructure currently in place to deliver it. As temperatures climb and energy regulations tighten, both the HVAC industry and homeowners are being urged to adapt. But adaptation isn’t only a matter of comfort – it’s also one of climate responsibility.

This is where innovation comes into play. For forward-thinking manufacturers and solution providers, the challenge of smart heating and cooling solutions is becoming a catalyst for progress. Residential solutions – especially heat pumps and air conditioners – play an important role in achieving EU’s decarbonization goals. And with new legislation coming into effect, the time to act is now. (source: www:climate.ec.europa.eu)

The role of regulation – A catalyst for cleaner solutions

In March 2024, the EU’s revised F-gas Regulation (EU) 2024/573 came into effect, aiming to control the emissions of F-gases used as refrigerants to reduce their impact on global warming. The revision brings new rules, including future bans on certain types of f-gases in products and a quota system to limit the total amount of f-gases placed on the market in Europe. Due to these changes, the industry will, in the coming years, invest in new technologies to use refrigerants with lower Global Warming Potential (GWP).

Samsung is contributing to the F-gas Quota transition towards lower GWP refrigerants, such as R32 and R290, and will continue to invest in alternatives,” says Roxana Răducanu, Head of Division at Samsung Climate Solutions, for Romania and Bulgaria. “A striking example of our dedication to designing advanced heating and cooling systems that adapt to the evolving industry needs are Samsung’s DVM and the EHS indoor and outdoor units. By introducing these new products, Samsung is positioned to comply with future European regulations and support the goals of the European ‘Fit for 55’ package and the targets set under the Montreal Protocol.”

To zoom in a bit further, Samsung recently introduced the DVM S Mini R32 outdoor unit. The unit is equipped with R32 refrigerant, which has a lower Global Warming Potential (GWP) compared to the previous refrigerant R410A. The EHS Mono R290 takes it one step further with the R290 refrigerant having an even lower GWP, without requiring additional investments to improve the thermal isolation.

Seamless setup, quiet operation, aesthetic appeal

Attention is paid to both homeowners and installers as the units are in general easy to handle as well as simple to install, service and maintain. For example, the EHS Mono R290 has a side-panel for easy access to internal components, which helps to save time during installation, maintenance and servicing procedures. Moreover, the DVM S Mini R32 integrates the latest technologies like IoT and several AI functionalities. Supporting streamlined installations, optimized energy monitoring, all while maintaining a comprehensive oversight of integrated systems.

That’s not all, most of the systems are also known for their quiet operation. The DVM S Mini R32 includes Silent Mode, a sound absorbing technology to reduce noise distractions. Also, Samsung’s EHS Mono HT Quiet and the EHS Mono R290 operate at noise levels as low as 35 dB(A) sound pressure using a 4-step Quiet Mode. These heat pump’s outdoor units feature a double-layered, sound insulation system fitted with a patented Groove Grid Felt design, which effectively blocks and absorbs noise produced by compression parts and vibrations.

Of course, appearance does matter as well, and design plays an important role within Samsung. The EHS Mono R290 and the EHS Mono HT Quiet seamlessly blend into any building’s exterior and are available in a dark grey color which complements the current trend of modern building exteriors. The EHS Mono HT Quiet even received an iF Design award during ISH (2025).

Recently, two new additions to the EHS heat pump line-up have been revealed: the EHS ClimateHub and EHS Hydro Unit, solutions for heating and domestic hot water for residential homes. Both with a compact design, making them an easy fit for a variety of spaces, and its greige color is modern, blending in well in most household interiors.

Compatibility, usability and optimized energy control

The EHS ClimateHub and Hydro Unit can be connected to Samsung outdoor units, always creating the right fit for different residential needs. Both ClimateHub and Hydro Unit connected to the EHS outdoor units offer improved dependability for heating and domestic hot water requirements. On top of that, the renewed ClimateHub could improve energy efficiency compared to previous models due to the increase of the overall heat transfer area by 23% and the domestic hot water efficiency has increased from 115% to 148%, due to the triple insulation – a welcome benefit for users.

In addition to improved dependability, the ClimateHub and Hydro Unit also offer improved interaction. Firstly, AI Home features a user-friendly interface, that supports multiple languages and presents information through the intuitive layout on the 7″ display. Users can scan a QR-code to download and open the user manual in several languages on their smartphone.

AI Home offers users a sophisticated smart home control experience with real-time updates on energy usage on the detachable 7″ display. Schedules can be easily adapted, and temperatures adjusted to suit outside weather conditions.

Advanced technologies for a comfortable home

For optimal home comfort, but also out of necessity due to rising temperatures, keeping homes and buildings cool becomes more and more important. That is why air conditioning is an essential feature of any well-equipped, comfortable home. The 2025 line-up of Samsung residential air conditioners has recently been revealed. The line-up incorporates advanced technologies to cater to the diverse needs of modern living and improves indoor air quality.

One of the top-selling models is the Samsung WindFree™. The WindFree™ Cooling mode helps to keep the room comfortably cool as it cools gently and quietly. It disperses air through 23,000 micro-holes preventing cold drafts. This results in a ‘Still Air’ environment with a low air speed and limited noise. The advanced airflow structure of this mode evenly cools wider and larger areas.

With the SmartThings App, users can adjust and control their air conditioner even when they are not at home. By activating the app on a smart device, users can turn the air conditioner on or off, select the cooling mode, schedule their air conditioner’s operation and monitor power consumption.

The line-up is further equipped with AI Auto Comfort, introducing residents to the experience of intelligent climate control. To simplify climate control, it automatically optimizes the various modes by analyzing room conditions and usage patterns. Based on the user’s preferred indoor temperature, the unit automatically switches to the most appropriate cooling and heating mode to maintain optimal and comfortable room conditions. This includes WindFree™, Fast and Normal Cooling. The product is compatible with Bixby 2.0, allowing users to give voice commands to adjust indoor conditions accordingly.

Meet our members: BREC talks to Roxana Răducanu, Head of Division for Romania and Bulgaria at Samsung Electronics Air Conditioner Europe (SEACE)

Meet our members: BREC talks to Roxana Răducanu, Head of Division for Romania and Bulgaria at Samsung Electronics Air Conditioner Europe (SEACE) 1200 600 BUCHAREST REAL ESTATE CLUB

 09.07.2025

Roxana Răducanu, Head of Division for Romania and Bulgaria at Samsung Electronics Air Conditioner Europe (SEACE)

What are the main challenges & opportunities for the HVAC market in 2025, considering the increasing focus on energy efficiency and sustainability?

One of the biggest challenges we face is the F-Gas Regulation, which mandates the phase-down of high Global Warming Potential (GWP) refrigerants. While this comes with some technical difficulties, it also pushes us to develop new, eco-friendly technologies and invest in more and more sustainable solutions. Additionally, rising global temperatures have increased demand for air conditioning solutions, while the push for greener alternatives is driving a growing interest in heat pumps—a niche segment in Romania, where we are expanding steadily.  

At a global level, in 2025 Samsung will strengthen its strategy for using AI technology to make the connected device experience safer, more inclusive, and more energy – efficient.

What external factors (e.g., regulations, economic trends) are having the most significant impact on the industry nowadays?

The F-Gas Regulation and the EU Green Deal 2030 are shaping our product development strategy. These policies serve as guiding principles, encouraging innovation in energy-efficient solutions. On the economic side, the construction sector has a direct impact on HVAC demand. Legislative and fiscal changes within the construction industry directly impact HVAC investments, making regulatory stability and incentive programs critical for market growth.

What are the company’s business targets and plans for 2025?

Over the past five years, we’ve maintained a double-digit growth, and in 2024, our turnover increased by 30% compared to the previous year. We grew in the residential market, in particular, achieving a remarkable 50% growth—a testament to our ability to meet evolving consumer needs with cutting-edge heating and cooling solutions.

Education and innovation are at the core of our 2025 strategy. We are launching in Romania our Samsung Climate Solutions Academy, following the growing demand for our specialized training programs. This training center is designed to educate partners and consultants on new technologies, ensuring optimal system efficiency and user benefits.

In the same time, we’ll continue to focus on leveraging artificial intelligence that helps end – users optimize energy consumption. Our SmartThings Energy app and AI-driven HVAC solutions, such as DVM S2 – that stands out with its seamless integration of artificial intelligence (AI), are at the top of our priorities.

What new products or technologies does Samsung Climate Solutions plan to introduce in the near future to address emerging trends?

 We have several exciting product launches planned! Continuous expansion of our heat pump range, designed for easy installation, fast maintenance, and AI-driven energy optimization.

The launch of SmartThings Pro for business-critical building control. The platform extends the familiar SmartThings experience into the commercial space, allowing facility and site managers to monitor and control climate systems and other connected devices remotely, across multiple buildings. By combining intelligent automation with real-time insights, the platform enables businesses to improve operational control, potentially reduce waste and support long-term business goals.

The 2025 line-up of Samsung residential air conditioners has recently been revealed. The line-up incorporates advanced technologies to cater to the diverse needs of modern living and improves indoor air quality.

How does Samsung Climate Solutions plan to align with Romania’s and the EU’s green energy targets for this year?

At Samsung Climate Solutions, we are strongly aligned with both Romania’s and the EU’s green energy goals for 2025. Our commitment is reflected in the way we engineer our HVAC systems — prioritizing high energy efficiency and enhancing performance through AI-powered optimization.

First, we recognize that buildings account for nearly 40% of Europe’s energy consumption and over a third of CO₂ emissions, which makes smart building control a powerful lever in the journey to NetZero by 2030 (source: https://www.europarl.europa.eu/ and www.energy.ec.europa.eu). To tackle this, we’ll launch SmartThings Pro, our advanced building management platform that will enable facility managers to monitor, control, and automate HVAC systems efficiently across multiple sites — supporting smarter energy use and emissions reduction in line with NetZero goals.

Second, we’re actively supporting the F-gas Quota transition by integrating low-GWP refrigerants such as R32 and R290 into our product portfolio. By introducing these new products, Samsung is positioned to comply with future European regulations and support the goals of the European ‘Fit for 55’ package and the targets set under the Montreal Protocol.

Lastly, we’re leading innovation with solutions like the DVM S Mini R32 and EHS Mono R290 units. These products not only deliver high performance but also incorporate refrigerants with lower Global Warming Potential, without requiring costly upgrades to building insulation — making heating and cooling more accessible and future-ready.