BUCHAREST REAL ESTATE CLUB

Shaping a New Era of Development in Southeast Europe

Meet our members: BREC talks to Roxana Răducanu, Head of Division for Romania and Bulgaria at Samsung Electronics Air Conditioner Europe (SEACE)
Meet our members: BREC talks to Roxana Răducanu, Head of Division for Romania and Bulgaria at Samsung Electronics Air Conditioner Europe (SEACE) 1200 600 BUCHAREST REAL ESTATE CLUB

 09.07.2025

Roxana Răducanu, Head of Division for Romania and Bulgaria at Samsung Electronics Air Conditioner Europe (SEACE)

What are the main challenges & opportunities for the HVAC market in 2025, considering the increasing focus on energy efficiency and sustainability?

One of the biggest challenges we face is the F-Gas Regulation, which mandates the phase-down of high Global Warming Potential (GWP) refrigerants. While this comes with some technical difficulties, it also pushes us to develop new, eco-friendly technologies and invest in more and more sustainable solutions. Additionally, rising global temperatures have increased demand for air conditioning solutions, while the push for greener alternatives is driving a growing interest in heat pumps—a niche segment in Romania, where we are expanding steadily.  

At a global level, in 2025 Samsung will strengthen its strategy for using AI technology to make the connected device experience safer, more inclusive, and more energy – efficient.

What external factors (e.g., regulations, economic trends) are having the most significant impact on the industry nowadays?

The F-Gas Regulation and the EU Green Deal 2030 are shaping our product development strategy. These policies serve as guiding principles, encouraging innovation in energy-efficient solutions. On the economic side, the construction sector has a direct impact on HVAC demand. Legislative and fiscal changes within the construction industry directly impact HVAC investments, making regulatory stability and incentive programs critical for market growth.

What are the company’s business targets and plans for 2025?

Over the past five years, we’ve maintained a double-digit growth, and in 2024, our turnover increased by 30% compared to the previous year. We grew in the residential market, in particular, achieving a remarkable 50% growth—a testament to our ability to meet evolving consumer needs with cutting-edge heating and cooling solutions.

Education and innovation are at the core of our 2025 strategy. We are launching in Romania our Samsung Climate Solutions Academy, following the growing demand for our specialized training programs. This training center is designed to educate partners and consultants on new technologies, ensuring optimal system efficiency and user benefits.

In the same time, we’ll continue to focus on leveraging artificial intelligence that helps end – users optimize energy consumption. Our SmartThings Energy app and AI-driven HVAC solutions, such as DVM S2 – that stands out with its seamless integration of artificial intelligence (AI), are at the top of our priorities.

What new products or technologies does Samsung Climate Solutions plan to introduce in the near future to address emerging trends?

 We have several exciting product launches planned! Continuous expansion of our heat pump range, designed for easy installation, fast maintenance, and AI-driven energy optimization.

The launch of SmartThings Pro for business-critical building control. The platform extends the familiar SmartThings experience into the commercial space, allowing facility and site managers to monitor and control climate systems and other connected devices remotely, across multiple buildings. By combining intelligent automation with real-time insights, the platform enables businesses to improve operational control, potentially reduce waste and support long-term business goals.

The 2025 line-up of Samsung residential air conditioners has recently been revealed. The line-up incorporates advanced technologies to cater to the diverse needs of modern living and improves indoor air quality.

How does Samsung Climate Solutions plan to align with Romania’s and the EU’s green energy targets for this year?

At Samsung Climate Solutions, we are strongly aligned with both Romania’s and the EU’s green energy goals for 2025. Our commitment is reflected in the way we engineer our HVAC systems — prioritizing high energy efficiency and enhancing performance through AI-powered optimization.

First, we recognize that buildings account for nearly 40% of Europe’s energy consumption and over a third of CO₂ emissions, which makes smart building control a powerful lever in the journey to NetZero by 2030 (source: https://www.europarl.europa.eu/ and www.energy.ec.europa.eu). To tackle this, we’ll launch SmartThings Pro, our advanced building management platform that will enable facility managers to monitor, control, and automate HVAC systems efficiently across multiple sites — supporting smarter energy use and emissions reduction in line with NetZero goals.

Second, we’re actively supporting the F-gas Quota transition by integrating low-GWP refrigerants such as R32 and R290 into our product portfolio. By introducing these new products, Samsung is positioned to comply with future European regulations and support the goals of the European ‘Fit for 55’ package and the targets set under the Montreal Protocol.

Lastly, we’re leading innovation with solutions like the DVM S Mini R32 and EHS Mono R290 units. These products not only deliver high performance but also incorporate refrigerants with lower Global Warming Potential, without requiring costly upgrades to building insulation — making heating and cooling more accessible and future-ready.

HILS Development Launches LIFE@HILS Social Responsibility Platform and Announces Impactful Initiatives for Sustainable Urban Development
HILS Development Launches LIFE@HILS Social Responsibility Platform and Announces Impactful Initiatives for Sustainable Urban Development 900 600 BUCHAREST REAL ESTATE CLUB

HILS Development is launching the Life@HILS social responsibility platform and announcing its support for impactful initiatives in the social, educational, and environmental spheres, derived from the company’s mission to build responsibly and transform communities. HILS Development’s social responsibility projects are structured around four essential pillars of urban development: environment, education, social solidarity, and business ethics. Throughout 2025, HILS’s social responsibility efforts will be carried out in partnership with strategic allies such as Save the Children Romania, the Văcărești Nature Park Association, and UrbanizeHub.

“HILS Development has the creation, transformation, and development of new urban communities in its DNA. Over the past years, we’ve been consistently involved in the life of the new communities formed within our residential projects, as well as in supporting social and educational causes relevant to our community members. We are pleased to launch Life@HILS today, a social responsibility platform that reflects both our long-term vision for the development of the Capital and a model of active engagement for each of us, as residents of Bucharest. We are running and supporting impactful projects across the four key pillars of HILS’s strategy—environment, education, social solidarity, and business ethics—initiatives tailored to the current needs of Bucharest’s residents,” says Iulia Iana, Marketing Director at HILS Development.

Among the community projects supported by HILS are:

  • “Safe Communities for Parents and Children in the Digital Age” – a series of conferences for parents in Bucharest, organized by Save the Children with the support of HILS Development, as part of the “Ora de Net” program.
  • “Bucharest, the Parents’ City” – an initiative by HILS Development to understand the needs of parents in the Capital and how parent-friendly the city is perceived to be. Together with UrbanizeHub, discussions will be held on May 27 about the identified needs and how we can transform the city into a more suitable space for parents and children.
  • “Explorers in the World of Evening Butterflies” – the first event dedicated to the HILS community, organized in partnership with the Văcărești Nature Park Association team, will take place on the evening of May 26, at HILS Brauner.

Hagag Development Europe signs operating agreement with Radisson Hotel Group for its first hotel development in Bucharest
Hagag Development Europe signs operating agreement with Radisson Hotel Group for its first hotel development in Bucharest 763 600 BUCHAREST REAL ESTATE CLUB

H Vasile Lascar to become the first Radisson RED in Romania – Radisson RED Bucharest Old Town – following an over EUR 13 MLN investment

Real estate investor-developer Hagag Development Europe consolidates its operations in Romania by expanding its presence to the hospitality segment. The company has selected Radisson Hotel Group as operator for its first hotel development in Bucharest, to open under the Radisson RED brand, and started the permitting procedure to revamp and repurpose its property on 5-7 Vasile Lascar Street, in central Bucharest.

This project will be developed following an over 13 million EURO investment, and involves the transformation of an office building dating back to the 1940s. Historically serving as the offices of the Institute of Hydroelectric Studies, the old office maze will be fully renovated and redesigned to provide 104 guest rooms in the historic Old Town area, offering guests a unique blend of modern amenities and historical charm.

“We have a lot of trust in the local hotel market and we believe that there is no better partner than Radisson Hotel Group to support our vision of transforming H Vasile Lascar into a lifestyle destination that will not only enhance our property’s value, but will revive one of Bucharest’s most elegant neighbourhoods. Our ambition is to offer stylish hotels with modern design and meaningful experiences, at a fair price, and we are delighted to see our properties being associated with one of the largest international hotel chains.”, Yitzhak Hagag, Co-founder and Chairman of Hagag Development Europe, stated.

The new Radisson RED Bucharest Old Town will be the first Radisson RED property in Romania and in Bucharest, which the Group has identified as a key city for growth.

Radisson RED Bucharest Old Town will boast a restaurant and bar, a lobby incorporating a co-working lounge and an outdoor terrace, and versatile meeting spaces. A multipurpose room, together with the pop-up venue on the fifth floor, will cater to meetings, events, product launches, and social functions. Additionally, guests will have access to a fitness area, ensuring a comprehensive hospitality experience.

SINGU Named Proptech Innovation Provider of the Year at the EuropaProperty SEE Real Estate Awards 2025
SINGU Named Proptech Innovation Provider of the Year at the EuropaProperty SEE Real Estate Awards 2025 678 600 BUCHAREST REAL ESTATE CLUB

SINGU, the all-in-one property technology platform, has been awarded Proptech Innovation Provider of the Year 2025 at the prestigious EuropaProperty SEE Real Estate Awards, held in Bucharest 

The award recognises the most innovative technology companies transforming the real estate sector across South Eastern Europe. It reflects SINGU’s commitment to digitising building operations through its integrated platform for visitor management, maintenance, smart metering, and access control.

Anna Bartoszewicz-Wnuk, Head of CEE at SINGU, commented:

“This award is a strong validation of the innovation and impact our platform delivers to property managers, landlords, and occupiers. As we continue expanding across Europe, our goal remains clear: enable smarter, safer, and more efficient buildings through scalable technology.”

Adrian Ursulean, Business Development, Romania at SINGU, added:

“This recognition is a testament to our continuous dedication to innovation in the real estate and property technology space. A huge thank you to EuropaProperty for organizing such a fantastic event, and to our partners, clients, and colleagues for their unwavering support and inspiration.”

SINGU was recognized by the judging panel for its:

  • Proven ability to streamline building operations across logistics, retail, and office portfolios
  • Fast-growing footprint in the CEE and SEE markets
  • Client-centric innovation, including tailored modules for ESG, compliance, and tenant engagement
  • Track record of successful implementations in landmark projects across the region

This latest accolade follows SINGU’s recent win at the CEE Retail Awards 2025, where it was named Retail Tech Provider of the Year, reinforcing its position as a leading proptech player in Europe.

Management Buyout at Theta Furniture & More: Shareholder Restructuring to Accelerate Local and Global Expansion
Management Buyout at Theta Furniture & More: Shareholder Restructuring to Accelerate Local and Global Expansion 545 600 BUCHAREST REAL ESTATE CLUB

The company’s CEO, Cătălin Rotaru, has acquired a 40% stake in Theta Furniture & More through Woodwire Partners

Theta Furniture & More, a leading player in the interior design and fit-out market, has entered a new phase of development. The company’s CEO, Cătălin Rotaru, has acquired a 40% stake in Theta through a management buyout aimed at strengthening the company’s long-term transformation and sustainable growth.

The transaction was carried out through Woodwire Partners, an investment vehicle established by Cătălin Rotaru in collaboration with other investors. The shares were acquired from Florin Gheorghe, Theta’s founder—who has now exited the company entirely—and from Gelu Florian, co-founding partner and the technical mastermind behind the company’s development.

Following the transaction, which also included a capital infusion to support business operations, the new ownership structure of Theta Furniture & More is as follows:

  • Black Sea Fund I – 50%
  • Woodwire Partners – 40%
  • Gelu Florian – 10%

“This is a defining moment for Theta,” said Cătălin Rotaru, CEO of Theta Furniture & More. “First, we are deeply grateful to Florin for his pivotal contribution to the company’s journey—thanks to him, Theta has become a well-respected name in the market.

With this buyout, our goal is to capitalize on the expertise we’ve built in recent years and accelerate our growth—both by expanding regionally and by strengthening our international presence. We aim to reinforce our position in our core segments—office, HoReCa, and retail—while also growing into sectors such as healthcare, hospitality, and industrial-logistics, where we’ve already delivered notable projects. Our one-stop-shop approach, offering high-quality integrated interior fit-out services, standard furniture, and especially custom-made furniture produced in our own factory, will support our ambition to rank among the top three most valuable fit-out companies in Romania,” Rotaru added.

Black Sea Fund I, Theta Furniture & More’s majority shareholder, supports this new chapter with confidence. “An entrepreneurial company that aspires to transition from organic growth to scalable development needs more than a founding vision—it also needs structure, discipline, and strong executive leadership,” said Arin Ion, Founding Partner at Black Sea Fund. “The fit-out industry is dynamic and highly competitive. Under Cătălin Rotaru’s leadership over the past two years, Theta has shown that the business can evolve into a more predictable model—while remaining agile enough to adapt to market shifts. With this new ownership structure and results-driven leadership, we are confident the company’s impact in the industry will grow exponentially,” he added.

HAGAG DEVELOPMENT EUROPE adds new mixed-use project to its local portfolio: H HERĂSTRĂU PARK
HAGAG DEVELOPMENT EUROPE adds new mixed-use project to its local portfolio: H HERĂSTRĂU PARK 763 600 BUCHAREST REAL ESTATE CLUB

The company has recently signed a partnership agreement with Niro Investment Group and acquired 50% of the multifunctional building located on 23-25 Ghețarilor Street

Real estate investor-developer Hagag Development Europe has recently signed a partnership agreement with Romanian investment group Niro Investment Group for the acquisition of 50% of the multifunctional building located in the proximity of Herăstrău Park, on 23-25 Ghețarilor Street. In addition, the company exclusively took over the operating and management activities for the entire building.

The property returns to the market under Hagag’s brand, and will be officially known as H Herăstrău Park. With this new portfolio addition, Hagag Development Europe extends its current offer with over 6,800 square meters of office and retail space.

H Herăstrău Park enjoys a gross built area of approximately 10,000 square meters displayed across a high regime of 1UGF + GF + 4F, with a leasable area of over 6,800 square meters comprising retail space on the ground floor and office on the upper levels, to which about 100 underground and above-ground parking spaces are added.

“H Herăstrău Park marks two important milestones for our company: on one hand, we are consolidating our current offer in terms of office and retail space, and, on the other hand, we are expanding of our presence towards the northern part of Bucharest, beyond the residential projects currently under development in the area. We are excited about this new transaction and about adding to our portfolio a new mixed-use project that will help us respond better to the growing demand in the market.”, said Yitzhak Hagag, Cofounder and Chairman of Hagag Development Europe.

Over the upcoming months, the building will undergo a light refurbishment process focused on revamping all common areas, and will be welcoming its first tenants beginning of July 2025. 18% of the available office space has already been leased, with the developer’s leasing team currently in advanced discussions to rent out over 2,500 square meters of office and retail space. The company estimates an occupancy rate of at least 70% by the end of this year.

“We feel honoured for the trust that our partner has invested us with, and confident about the evolution of this collaboration, just as we are optimistic about the positive dynamics of the leasing activities. Our forecast shows that by the end of this year we will be reaching an occupancy rate of at least 70% for the entire building.”, Yitzhak Hagag added.

2025 Trends with Attila Beer, Alukönigstahl Romania & Moldova
2025 Trends with Attila Beer, Alukönigstahl Romania & Moldova 571 600 BUCHAREST REAL ESTATE CLUB

09.04.2025

Attila Beer, CEO Alukonigstahl România & Moldova

What are the company’s business targets and plans for 2025?

Alukönigstahl Romania concluded 2024 with significant growth, achieving a turnover of 22.8 million euros. For 2025, we expect to continue this upward trend by placing a stronger focus on delivering sustainable solutions, while maintaining the standards of technological excellence that define us.

Moreover, this is a special year for us, as we celebrate 30 years of activity on the Romanian market. We are planning to establish new partnerships, both in the aluminum and PVC segments, where we see significant growth potential. At Alukönigstahl, maintaining close and long-term relationships with our clients has always been a priority—an approach that has contributed, among other factors, to our long-standing stability in the industry.

What innovative materials or technologies are you introducing in 2025 to address the demand for energy-efficient and low-carbon construction solutions?

According to estimates by the European Commission, between 85% and 95% of the buildings standing today will still be in use in 2050. As such, the responsible management of existing buildings, along with preserving and increasing their value, represents a key challenge for the construction industry.

Some of the latest innovations in our portfolio were showcased at the Bau 2025 exhibition and highlight our ongoing commitment to sustainability and innovative design. Schüco has developed a range of solutions specifically tailored to this goal, enabling customized renovation processes focused on increasing property value. Through the Schüco Value Up program, the company offers innovative products and services for building envelopes—from analysis and planning to execution and operation.

Among the modernization solutions presented is the replacement of window sashes from the Schüco Royal S series (installed until 2005–2006) with sashes from the current Schüco AWS series, equipped with new central and glazing gaskets and the latest generation fittings. There are also solutions for renovating mullion-transom curtain walls. The Schüco AOC 50 / 60 Reno system enables façade renovation while the building remains in use, without lengthy interruptions or the need for interior refurbishment. One of the most attractive innovations is the all-in-one modular system Schüco Perfect, which can be used both for renovations and new constructions. Schüco Perfect consists of a window or sliding door combined with a “Perfect module” made of aluminum, mounted in front of it. Available in 130 mm and 190 mm depths, it includes lateral guide rails and allows easy installation of additional components based on individual requirements. Among other features, three sun-shading options are available: external Venetian blinds, roller shutters, or textile sun protection (Zip Design Screen). In addition, insect screens can be installed as vertical blinds or pleated horizontal blinds. The module can also be fitted with a design window sill, integrated glass railings for fall protection, or even a zero-threshold solution.

What regions or construction segments (residential, commercial, infrastructure) do you see as growth drivers in Romania for 2025?  

In 2025, the construction sector is expected to experience moderate growth, supported by a slight increase in building permits. In the residential segment, demand for sustainable and energy-efficient housing remains high, especially in major cities.

Public infrastructure investments—such as hospitals and schools—will also continue, supported by EU funds and the National Recovery and Resilience Plan (PNRR), which aim to promote modernization, renovation, and energy efficiency in public buildings.

What economic pressures (e.g., inflation, material costs) or regulatory changes do you anticipate impacting the construction market in 2025, and how is your company preparing for them?

The industry continues to face challenges such as geopolitical instability, inflation, and rising construction material costs.

In this context, we believe that companies with a solid financial track record may have a competitive advantage. Clients increasingly gravitate toward trusted brands that offer high-performance and sustainable products—an opportunity that aligns with our positioning.

New European regulations are also driving higher standards for passive buildings and carbon footprint reduction, a trend expected to continue into 2025. These regulations encourage the adoption of more energy-efficient and sustainable solutions. Alukönigstahl is responding to this demand with systems that meet European standards.

Meet our members: BREC talks to George Gardin, Yellow Tree România
Meet our members: BREC talks to George Gardin, Yellow Tree România 1528 1281 BUCHAREST REAL ESTATE CLUB

 3.04.2025

George Gardin, Country Manager Yellow Tree România

What are the company’s business targets and plans for 2025 in Romania?

In 2025, our primary goal is to expand Yellow Tree Real Estate’s portfolio in Romania while diversifying the asset classes under our management. We remain committed to maintaining our strong occupancy rate of over 90%, a standard we’ve consistently upheld both pre and post-pandemic. Additionally, we are starting this year our first construction project in Bucharest – Aria Shopping Center, a pilot project that we are very excited about. In parallel we will continue with several asset management projects that will add value to our properties through upgrades and improvements that will increase the overall efficiency and sustainability of our buildings.

What key factors make Romania an attractive market for Yellow Tree Real Estate’s buy-and-hold strategy, and how do you evaluate investment opportunities in capital cities like Bucharest?

Romania continues to stand out as an attractive market for our buy-and-hold strategy. Despite the fact that we initially had a freeze of investments for two years due to the high levels of inflation, the war at the border, the fact that the country has experienced sustained GDP growth, and still has its position as one of the most cost-effective and efficient labor markets in the EU adds to its long-term appeal, made us unlock partially certain investment budgets for Romania.We only invest in capital cities or large gateway cities, therefore all our investments in Romania concentrate in Bucharest. The same factors that initially made Bucharest attractive still stand from our point of view, more precisely – low unemployment levels, steady annual inflow of population moving to the capital, the presence of all major multinational companies that have continued investing in the city throughout the years, the level of skilled personnel and the fact that tourism in Bucharest is more and more popular.

What are the biggest challenges in Romania’s real estate sector for long-term investors, and how does Yellow Tree Real Estate navigate regulatory, financial, and operational hurdles?

The Romanian real estate market, while promising, comes with its share of challenges—particularly rising operational costs that directly impact both landlords and tenants. Increases in property taxes, minimum wage, and service expenses related to property maintenance can place pressure on profitability and affordability. The cost of energy which is amongst the highest in the EU has not helped with the financial burden either. All of these together has galvanized us to constantly look at optimization, at digitalization and at new providers that can deliver the level of quality that we expect at more accessible costs.More so, as a long-term investor, we seek stability in all the markets where we invest. The lack of fiscal predictability has been an increasingly concerning factor for us, having new fiscal changes done within days and communicated overnight is extremely disruptive. The constant change in fiscal systems and costs associated with these systems in order to comply with new fiscal legislation is also a challenge, both from an adoption perspective, but also from the perspective of training our staff fast enough to meet what sometimes seem unrealistic deadlines, especially for a group of our size with hundreds of tenants and providers and quite a significant number of companies within our group.

Nonetheless we have successfully adapted all our workflows and implemented all of these changes as they came, however by paying the price of putting immense pressure on both our inhouse and outsourced teams and also by hiring new staff.  In addition, FDI, while essential for growth, has recently become more complex due to the new regulations implemented. These changes introduced additional steps we are now obliged to follow, which complicate the procurement process, extend acquisition timelines, and result in extra costs. This adds yet another layer of compliance that long-term investors like us must navigate carefully. Last, from a regulatory standpoint, one of the most persistent issues we face involves delays and inconsistencies in the permitting process, especially when trying to update or obtain new approvals for works. At Yellow Tree, we proactively manage these challenges by fostering open communication with stakeholders and local authorities to ensure compliance and minimize delays. We involve the authorities very early on – from presenting the concept, then submitting all the relevant documentation to the completion stage, and throughout the lifetime of the project we continue collaborating and updating the authorities with our progress, aiming to constantly ensure that we are as much as possible in sync and don’t risk having surprises later on.

How does Yellow Tree Real Estate balance risk and reward when selecting properties for long-term investment in Romania, considering economic trends, rental demand, and market evolutions?

Our investment focus is and has always been on well-located buildings with strong fundamentals and long-term tenant appeal. While we are not averse to rehabilitating properties to bring them up to modern standards, our core selection criteria centers around location, total acquisition cost, tenant quality, and the reliability of building and its systems. In general, we do expect higher returns from renovation projects as we expect from ready-made fully up to standard projects. We are a very factual and data driven group, and as a consequence the decision making is also based solely on data, therefore the decision of taking on more risk is determined and decided upon very early on during our viability analysis process. If the numbers make sense, then we are willing to expose ourselves to renovation risks and authorization/reauthorization risks, if not, then we do not pursue that opportunity and do not start the due diligence process. Each asset has a 12 year business plan and we follow it pretty religiously in order to ensure property longevity and tenant satisfaction. We have had several asset management projects where we improved dramatically the desirability of our buildings, and we shall continue these investments as per the business plans in order to make sure that our products remain relevant. This disciplined approach enables us to deliver stable returns while maintaining a very good standard of quality across our portfolio.

HILS Development Announces the Complete Sale of HILS Pallady and HILS Splai, Landmark Projects in Bucharest’s Eastern Area
HILS Development Announces the Complete Sale of HILS Pallady and HILS Splai, Landmark Projects in Bucharest’s Eastern Area 900 600 BUCHAREST REAL ESTATE CLUB

HILS Splai and HILS Pallady are two reference projects for the development of the eastern area of ​​the Capital: the full sale of the two residential projects totals 2,019 apartments and over 95,000 sq m of living space

HILS Development announces the complete sale of two residential complexes, HILS Pallady and HILS Splai. These projects comprise 2,019 apartments accommodating approximately 5,000 residents. HILS Pallady was completed in four years and sold in five, while HILS Splai was developed in two years and fully sold in three. Both complexes are strategically located with excellent connectivity, providing easy access to public transport, shopping centers, educational institutions, and on-site recreational facilities.

Bogdan Bălașa, General Manager of HILS Development: “HILS Pallady represents our first mixed-use residential project in the eastern part of the city and we are pleased to close the first quarter of 2025 with this achievement and look forward to completing the first phase of HILS Republica in June, delivering 369 new apartments. We remain committed to diversifying and enhancing the availability of high-quality housing in other areas of Bucharest”.

HILS Pallady: Connectivity and Well-Developed Infrastructure

HILS Pallady is HILS Development’s first mixed-use project, benefiting from proximity to essential commercial, medical, educational, and infrastructure facilities. Completed in 2023, it comprises 12 buildings with 1,908 apartments in various layouts. The complex features 2,013 parking spaces, accommodating both residents and visitors. Additionally, it includes over 14,000 square meters of green spaces and children’s playgrounds. The project is located just 50 meters from Anghel Saligny metro station, in a rapidly expanding commercial area.

HILS Splai: Tranquil Living Near the City Center

HILS Splai is a residential project situated at Cheiul Dâmboviței 22, conveniently close to the city center and a major shopping hub. The project consists of 111 apartments in studio, two-bedroom, and three-bedroom configurations. Covering a total area of 7,500 square meters, the complex dedicates 2,271 square meters to green spaces.

Meet our members: BREC talks to Adrian Ursulean, SINGU
Meet our members: BREC talks to Adrian Ursulean, SINGU 614 600 BUCHAREST REAL ESTATE CLUB

26.02.2025

Adrian Ursulean, SINGU România

What are the company’s business targets and plans for 2025 in Romania?

SINGU is the leader for building operations and facility management software in CEE and we are focused on expanding our market presence and reinforcing its leadership by improving the property operations of those companies that manage real estate portfolios. By 2026, our primary objectives include increasing our footprint across key sectors, particularly commercial, retail, and logistics real estate. We aim to deepen our partnerships with local industry leaders, providing tailored, data-driven solutions that enhance operational efficiency and sustainability.

A key element of our strategy is leveraging SINGU’s platform, IoT-driven automation, and ESG compliance tools to help businesses optimize maintenance, asset management and facility operations. By continuously investing in R&D and product enhancements, we ensure our solutions remain at the forefront of smart, sustainable property management.

My goal is to help Romanian businesses reduce costs, improve tenant satisfaction, and achieve operational excellence through a fully integrated, cloud-based ecosystem as we have done for many of our existing customers in CEE.

How does SINGU’s integrated technology improve operational efficiency in facility management compared to traditional methods?

SINGU transforms facility management by automating critical processes, improve preventive maintenance procedures, and providing real-time data insights that drive efficiency. Traditional methods rely on fragmented, manual workflows, leading to inefficiencies and operational bottlenecks. In contrast, SINGU centralizes property management activities, streamlining work order management, asset tracking, predictive maintenance, and energy monitoring within a single, intuitive platform.

By implementing SINGU, property managers can automate routine maintenance, optimize vendor coordination, and significantly reduce human error. Predictive analytics enable proactive equipment servicing, minimizing costly breakdowns and unplanned downtime. Clients leveraging SINGU report up to a 25% reduction in vendor costs, a 50% improvement in process efficiency, and a 500% return on investment —demonstrating the platform’s impact on cost savings and operational performance.

What specific ESG (Environmental, Social, and Governance) compliance and reporting features does SINGU offer to help real estate companies meet sustainability goals?

SINGU provides a comprehensive ESG compliance and reporting solution, automating data collection across real estate portfolios to ensure accurate and up-to-date sustainability tracking with minimal effort. Through smart metering , SINGU enables real-time monitoring of energy consumption, carbon footprint, and waste generation, categorizing emissions into Scope 1, 2, and 3 based on GHG Protocol methodologies. Its sustainable property management tools help track equipment warranties, usage, and repairs to prevent inefficiencies, while smart alerts detect anomalies, ensuring optimized building performance. Additionally, waste-related carbon footprint calculations and automated alerts notify property managers of sustainability risks, aligning with frameworks like GRESB, CSRD, and SFDR .

SINGU also enhances tenant well-being and governance by integrating IoT-based indoor air quality monitoring , tracking CO₂ levels, humidity, and other key factors to improve occupant health and productivity. The SINGU Tenant App enables direct engagement, fostering satisfaction and proactive management. On the governance side, SINGU ensures regulatory compliance by automating reporting and audit-ready documentation , aligning with evolving ESG standards. With transparent, auditable reports , real-time analytics , and seamless integrations, SINGU empowers real estate companies to meet sustainability goals, improve operational efficiency, and drive long-term ESG success.

Can you provide examples of how SINGU’s maintenance and automation solutions have helped reduce operational costs for property managers?

SINGU’s advanced maintenance and automation solutions have delivered measurable cost savings for property managers by streamlining facility operations and reducing inefficiencies.

Key examples include:

  • Predictive Maintenance: By leveraging analytics, property managers can detect potential equipment failures in advance, reducing emergency repairs and unplanned downtime. This proactive approach minimizes operational disruptions and significantly extends asset lifespan.
  • Automated Workflows: Routine tasks such as HVAC monitoring, lighting control, and elevator inspections are automated, eliminating manual interventions and reducing labor costs.
  • Optimized Vendor Management: SINGU’s platform helps businesses cut vendor costs by up to 25% through enhanced workflow coordination and real-time performance tracking.
  • Resource Allocation Efficiency: Smart energy management tools enable data-driven decisions that optimize energy consumption, reducing utility costs while improving sustainability.

These efficiencies translate into tangible financial benefits, with SINGU clients reporting up to 500% ROI and a 50% reduction in administrative workload , making facility management more cost-effective and data-driven.

What are the key performance metrics that real estate companies can track using SINGU’s platform to optimize asset performance and tenant satisfaction?

SINGU’s CAFM solution provides real estate companies with key performance metrics that optimize both asset performance and tenant satisfaction. The platform enables CAPEX and OPEX tracking, allowing companies to analyze spending patterns, make data-driven resource allocation decisions, and plan future investments. Equipment performance and maintenance costs are also closely monitored, with detailed records on asset history, scheduled maintenance, and efficiency metrics helping to extend equipment lifespan while reducing repair expenses. Additionally, vendor SLA and performance tracking ensures service quality, allowing property managers to hold vendors accountable for meeting contractual obligations and maintaining high operational standard

For tenant satisfaction, SINGU enhances communication and feedback collection, enabling tenants to report issues efficiently while property managers can resolve them promptly. Work order management is streamlined, ensuring rapid response times and minimizing downtime, contributing to a better tenant experience. The platform also improves operational efficiency by automating facility processes, reducing inefficiencies, and ensuring smooth day-to-day management. By centralizing these performance metrics into a unified system, SINGU empowers real estate companies to maximize asset value, reduce operational risks, and elevate tenant satisfaction, ultimately fostering more efficient and sustainable property management.

By utilizing SINGU’s data-driven insights, real estate organizations can enhance operational performance, reduce costs, improve service delivery, and create a seamless experience for tenants and stakeholders .

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