Impact Developer & Contractor

Iulia IANA Joins the IMPACT Group as CEO of IMPACT Finance & Sales

Iulia IANA Joins the IMPACT Group as CEO of IMPACT Finance & Sales
Iulia IANA Joins the IMPACT Group as CEO of IMPACT Finance & Sales 559 600 BUCHAREST REAL ESTATE CLUB

IMPACT Developer & Contractor, one of Romania’s leading real estate developers and a company listed on the Bucharest Stock Exchange, announces the appointment of Iulia IANA as CEO of IMPACT Finance & Sales, a company within the IMPACT Group specializing in sales, marketing, brokerage, commercial leasing, and IT services for projects developed by IMPACT.

The appointment is part of the IMPACT Group’s strategy to strengthen its integrated business model and accelerate commercial performance, in the context of a new phase of development focused on growth and operational efficiency.

In her new role, Iulia IANA will oversee the company’s commercial activities, with responsibility for sales, marketing, IT, and the development of commercial processes across the IMPACT Group’s portfolio of projects. Her mandate includes developing marketing and sales strategies, optimizing conversion and customer retention processes, enhancing commercial performance, and facilitating customers’ access to financing solutions for home purchases. In this position, she will contribute to the commercial strategy for projects within the IMPACT Group portfolio, including GREENFIELD Băneasa, ARIA Verdi, GREENFIELD Copou, and BOREAL Plus.

Iulia IANA brings more than 14 years of experience in marketing, strategy, and management across industries including real estate, automotive, and retail. Prior to joining IMPACT Finance & Sales, she served as Marketing Director at another real estate development company, where she led the marketing and communications strategy for the company’s portfolio and contributed to the development and positioning of both the corporate brand and its residential projects. Her expertise includes designing and implementing integrated marketing, digital, communications, and branding strategies, leading multidisciplinary teams, and managing marketing budgets, with a strong focus on linking marketing investments to lead generation, commercial opportunities, and sales performance.

“I am joining the IMPACT Group at a time when there is significant potential for further portfolio growth and, consequently, for enhanced commercial performance. My mandate at IMPACT Finance & Sales is to build an integrated commercial function in which marketing, sales, CRM, technology, and data operate as part of the same business process. The objective is simple: to establish measurable processes, gain the deepest possible understanding of our customers, and create a direct link between the investments we make and the commercial results we generate. I believe that a strong brand and commercial performance must be built together,” said Iulia IANA, CEO of IMPACT Finance & Sales.

“By strengthening IMPACT Finance & Sales, we aim to build a more integrated commercial structure, focused on performance and customer needs. Iulia brings relevant experience in real estate, brand development, and the management of integrated marketing and business strategies, at a time when IMPACT is undergoing its most extensive phase of growth and consolidation of its integrated business model. Her expertise and business perspective will further strengthen the Group’s strategic direction during this new stage of development,” said Dan Sebastian Câmpeanu, CEO of IMPACT Developer & Contractor.

In the coming period, IMPACT Finance & Sales will play a central role in supporting the IMPACT Group’s development plans by integrating marketing, sales, and financing functions into a unified commercial model. Strengthening this structure will help improve commercial efficiency, enhance the customer experience, and support the company’s growth objectives for both the residential projects currently in its portfolio and those under development.

2026 Trends with Dan Sebastian Câmpeanu, Impact Developer & Contractor
2026 Trends with Dan Sebastian Câmpeanu, Impact Developer & Contractor 1200 600 BUCHAREST REAL ESTATE CLUB

07.02.2026

Dan Sebastian Câmpeanu, CEO Impact Developer & Contractor

What were the main business results for 2025?

Despite numerous challenges, 2025 was a strong year for us business-wise. At group level, in the first 9 months of the year we doubled our revenues, reaching a consolidated turnover of EUR 55.8 million and a consolidated net profit of EUR 11.4 million. Sales in this period registered an advance of 152% compared to the first 9 months of last year: 227 units, worth EUR 31.5 million.

Beyond these financial results, we delivered major projects to customers, overcame all obstacles and challenges, significantly reduced loans and financial debts, significantly increased liquidity, put new projects in the pipeline and obtained new building permits.

The results obtained in 2025 confirm the solidity of our business model and the efficiency of the measures implemented to increase operational and financial performance.

In 2026, IMPACT also marks two important capital market milestones: 30 years of uninterrupted listing on the Bucharest Stock Exchange and 20 years since the Company’s promotion to the Main Market (First Tier). These anniversaries further underline the Group’s long-term commitment to transparency, sound corporate governance and sustainable growth as a publicly listed company.

What are your company’s business targets and plans for 2026?

In line with our 2026 – 2034 long-term strategy, launched last year, our focus is on improving asset utilization, accelerating development on land already in our portfolio, and reinvesting capital into high-yield projects.

In 2026 we’ll launch two major, much-anticipated mixed-use projects in Bucharest and Iasi.

At the same time, we will continue the development of our flagship projects: GREENFIELD Baneasa in northern Bucharest, which will reach over 6,485 homes upon completion, and Boreal Plus in Constanța, a residential complex totaling more than 771 homes.

What economic pressures (e.g., inflation, interest rates, work force issues) or regulatory and fiscal changes do you anticipate impacting the market in 2026, and how is your company preparing for them?

In 2026, we expect the market to continue operating in a context defined by macroeconomic volatility, regulatory tightening, and structural cost pressures, rather than by a single dominant risk.

Inflation and financing costs are likely to remain relevant, even if interest rates stabilize. The key challenge will be affordability and predictability, not access to financing. Our response builds on financial discipline, reduced leverage, strong liquidity, and flexible commercial mechanisms designed to limit the financial effort required from clients.

A persistent structural pressure remains the shortage of qualified workforce in construction, impacting costs and execution timelines. We address this through vertical integration, bringing design and general contracting in-house to improve cost control, delivery predictability, and operational flexibility.

On the regulatory side, recent legislative changes, including the “Nordis law”, will increase compliance requirements but should prove structurally positive, reinforcing transparency and favoring well-capitalized, disciplined developers. Our conservative financial approach and strict risk management allow us to adapt without disrupting our development pipeline.

Fiscal uncertainty remains a medium-term risk, which we manage through scenario-based planning, liquidity buffers, and early financing. Overall, we believe 2026 will continue to reward resilience, financial discipline, and operational control, supported by a long-term strategy focused on delivering relevant, affordable, and high-quality projects.

What do you see as the main risks for the Romanian real estate market in 2026? Where do you see the most attractive opportunities for growth?

In 2026, the main risks for the Romanian real estate market remain linked to macroeconomic and fiscal volatility, which continues to affect long-term planning in a sector with multi-year investment cycles. Affordability pressures, driven by construction, financing, and regulatory costs, may slow decision-making, while structural constraints, such as labor shortages, continue to impact execution and margins.

At the same time, 2026 offers attractive opportunities for both end-users and investors, particularly in well-located, well-priced residential projects developed by financially solid players. Projects that are completed or close to delivery are expected to perform better, benefiting from higher buyer confidence, easier access to bank financing, and clearer yield visibility for investors. Increased regulation and market discipline are also likely to favor transparent, well-governed developers, while mixed-use and sustainable developments remain attractive for long-term capital preservation and stable returns.

Which players or strategies are going to be winners in 2026?

In 2026, the winners in the real estate market will be developers with strong operational capacity, financial discipline, and the ability to adapt quickly to changing economic and regulatory conditions.

Players with integrated capabilities – covering design, authorization, execution, financing, and sales — will have a clear advantage, as they can better control costs, timelines, and quality, while remaining flexible in pricing and commercial structures. Liquidity, low leverage, and disciplined risk management will be key differentiators in a market where predictability remains limited.

Strategically, projects that are well-positioned, relevant for both end-users and investors, and supported by transparent communication and strong governance are likely to outperform. In a more regulated and selective market, credibility, execution track record, and long-term thinking will matter more than aggressive expansion or speculative approaches.

BREC AWARDS 2025: QUALITY LIVING AWARD
BREC AWARDS 2025: QUALITY LIVING AWARD 901 600 BUCHAREST REAL ESTATE CLUB

The annual BREC Christmas Party was a great opportunity to inaugurate BREC AWARDS, a new initiative designed to bring recognition to BREC members for their activity throughout the year in the real estate industry.

BREC AWARDS is our way to honour the visionaries who transform cities, redefine communities, and set new standards of excellence. BREC AWARDS has given us the opportunity to look closely at each member’s work in 2025 and highlight the investments, transactions, and companies that bring greater maturity and professionalism to the Romanian real estate industry.

QUALITY LIVING AWARD- AFI ROMANIA

PIONEERING THE BUILD-TO-RENT SECTOR – AFI HOME NORTH

AFI ROMANIA has long been known for its activity in ​​​​the management of shopping centers and office buildings. However, the company has turned its attention to a sector where not many investors look: residential build to rent.

AFI Home North was completed in early 2025, introducing a new way of life: fully furnished apartments, pet-friendly and with a series of facilities such as a gym or coworking center.

For the pioneering work they do in this field but also for raising the standards in the process of renting a home, we grant AFI ROMANIA the QUALITY LIVING AWARD.

QUALITY PERFORMANCE I LIVING AWARD – AKCENT CITY

OUTSTANDINGN SALES

Akcent City represents a large-scale development of 723 residential units, 900 parking spaces and 4,000 sq m of green spaces, in the area of the Jiului metro station.

We award Akcent City for sales performance: over 90% pre-contracted prior to completion.

QUALITY LIVING AWARD – CLOUD 9 EVOLUTION

BUILDING SUSTAINABLE COMMUNITIES THROUGH INVESTMENTS IN EDUCATIONAL INFRASTRUCTURE 

Built following an investment of 90 million Euros, on an area of ​​3.2 hectares, Cloud 9 Evolution will include over 1,000 apartments & parking spaces, as well as a wide range of integrated facilities.

We are happy to see that today residential projects are no longer just about apartments, but also dedicated infrastructure, facilities and green spaces. CLOUD 9 EVOLUTION allocates 3 million Euros for a new school with 10 classrooms, 4 laboratories, library, gym, medical office and administrative spaces.

QUALITY LIVING AWARD – HILS SUNRISE

A NEW BENCHMARK IN EASTERN BUCHAREST

HILS Development is developing HILS Sunrise, the first pre-certified Green Homes complex in eastern Bucharest.

HILS Sunrise implements the most of sustainable measures and solutions, improving the living conditions of the future community. Spread over an area of ​​15,000 sq m, HILS Sunrise will include 4 buildings, with 704 new apartments and 732 parking spaces. With a completion date of 2026, the project will benefit from the most integrated network of facilities, developed to date in HILS projects.

QUALITY LIVING AWARD – INTERO PROPERTY DEVELOPMENT

RESHAPING THE OBOR AREA

InteRo Property Development is a family office, founded in 2006 by Michael Topolinski, and later joined by his 3 children.

The investor is working on his most complex project, SkyLight Residece, which will modernize the Obor area. In total, the development will include 2,200 apartments, 115,000 sq m of offices, 8,540 sq m of commercial space and 28,000 sq m of green spaces. The first phase, with 551 apartments, is scheduled for completion in 2027.

We are granting the QUALITY LIVING AWARD for reshaping the Obor area.

QUALITY LIVING AWARD – HERCESA ROMANIA

TWO-DECADE PROPERTY LEADERSHIP

This year marked a double anniversary for the Spanish group Hercesa: 50 years since its foundation and 20 years of activity on the Romanian market. With 50 million square meters of land under management and 500 professionals within the group, Hercesa has delivered 30,000 homes in those 50 years.

In Romania, the investor completed 1,200 housing units and saved the Cismigiu Hotel from degradation, transforming it into a landmark in the center of Bucharest.

QUALITY LIVING AWARD – BHB PROPERTIES

THE COMMITMENT TO CREATE LIFESTYLE-CENTERED COMMUNITIES – BHB AVENUE

BHB Properties completed this year in the North area BHB Avenue: a premium project, offering high quality services: an urban garden, spa area or concierge services.

For the commitment and determination to create communities around shared values we are granting the QUALITY LIVING AWARD to BHB Properties.

QUALITY LIVING AWARD – IMPACT DEVELOPER & CONTRACTOR

INTEGRATED VISION FOR EXPANDING ACCESSIBLE HOUSING ACROSS THE COUNTRY

Impact Developer & Contractor is the developer with the longest experience on the real estate market in Bucharest: over 30 years and the first real estate company listed on the BVB in 1996. With such a history, the company has gone through all kinds of turbulent periods but has always successfully overcome numerous challenges.

And in 2025 they announce an ambitious plan: investments of almost 2 billion Euros for almost 10,000 new residential units in Bucharest, Constanta and Iasi.

For their vision to expand the concept of affordable housing nationwide we are granting the QUALITY LIVING AWARD.

QUALITY LIVING AWARD – CORDIA

CONTINUITY IN INVESTMENTS ON THE ROMANIAN MARKET

Cordia is one of the leading residential developers in Central and Eastern Europe, with a strong presence in Hungary, Spain, Romania and other key markets. The company’s portfolio includes over 11,000 apartments sold and 2,500 units under construction.

In Romania, Cordia has completed the Parcului20 project and is preparing to launch new residential developments in Bucharest, focused on energy efficiency and long-term value.

QUALITY LIVING AWARD – SEMA REAL ESTATE

VISIONARY URBAN INTEGRATION – SEMA HOME 

The vision for the development of the former industrial platform Semanatoarea is already almost 20 years old. This is where the initial investments in the office sector appeared.

We are glad to see that the owner also includes the residential component, with commercial facilities, through the recent launch of SEMA HOME.

For the vision of integrated development in the Semanatoarea area we are granting the QUALITY LIVING AWARD at BREC AWARDS 2025.

QUALITY LIVING AWARD – ATRIA URBAN RESORT

AFFORDABLE HOUSING IN NORTHERN BUCHAREST

Atria Urban Resort is a project developed in partnership by Cityring Development and Evergent Investments. Atria spreads over 6.5 hectares, near Lake Străulești, has a low-density concept, with a GF+4 regime, green spaces designed according to an integrated concept, swimming pools and playgrounds for children.

The project proves that affordable housing can be built in the northern area, seen more as an area for high-priced units.

QUALITY LIVING AWARD  – WEST GROUP

BEST INTEGRATED REAL ESTATE & CONSTRUCTION DEVELOPER

With an impressive portfolio of completed projects, WEST GROUP’s activity covers both industrial and residential constructions, as well as logistics and real estate solutions.

The group has over 800 employees and operates with 4 key divisions: West Construct, West Beton, West Logistik and West Imobiliare.

In Romania they have acquired the iResidence project and are preparing new investments.

QUALITY LIVING AWARD – DELTA STUDIO

KEY ROLE IN DEVELOPMENT OF THE RESIDENTIAL SECTOR THROUGH DESIGN EDUCATION

Delta Studio was founded in 1996 and has become a provider of integrated interior solutions for architects, designers, developers and end customers.

At BREC AWARDS 2025 we recognize their merits in terms of education in the field of interior design, they are the ones who campaigned for collaboration with professional designers when this seemed more like a caprice.

QUALITY LIVING AWARD – IMOBILIARE.RO

TRANSPARENCY FOR A MORE MATURE MARKET

Imobiliare.ro with a 25-year history, started as an listings site and has become today probably one of the main sources of qualified leads for many developers, but also the actor that brings transparency where it is most needed – housing prices.

At BREC 2025 we are awarding the company for their efforts to mature this sector through transparency.

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