IMPACT Developer & Contractor, one of Romania’s leading real estate developers and a company listed on the Bucharest Stock Exchange, announces the appointment of Iulia IANA as CEO of IMPACT Finance & Sales, a company within the IMPACT Group specializing in sales, marketing, brokerage, commercial leasing, and IT services for projects developed by IMPACT.
The appointment is part of the IMPACT Group’s strategy to strengthen its integrated business model and accelerate commercial performance, in the context of a new phase of development focused on growth and operational efficiency.
In her new role, Iulia IANA will oversee the company’s commercial activities, with responsibility for sales, marketing, IT, and the development of commercial processes across the IMPACT Group’s portfolio of projects. Her mandate includes developing marketing and sales strategies, optimizing conversion and customer retention processes, enhancing commercial performance, and facilitating customers’ access to financing solutions for home purchases. In this position, she will contribute to the commercial strategy for projects within the IMPACT Group portfolio, including GREENFIELD Băneasa, ARIA Verdi, GREENFIELD Copou, and BOREAL Plus.
Iulia IANA brings more than 14 years of experience in marketing, strategy, and management across industries including real estate, automotive, and retail. Prior to joining IMPACT Finance & Sales, she served as Marketing Director at another real estate development company, where she led the marketing and communications strategy for the company’s portfolio and contributed to the development and positioning of both the corporate brand and its residential projects. Her expertise includes designing and implementing integrated marketing, digital, communications, and branding strategies, leading multidisciplinary teams, and managing marketing budgets, with a strong focus on linking marketing investments to lead generation, commercial opportunities, and sales performance.
“I am joining the IMPACT Group at a time when there is significant potential for further portfolio growth and, consequently, for enhanced commercial performance. My mandate at IMPACT Finance & Sales is to build an integrated commercial function in which marketing, sales, CRM, technology, and data operate as part of the same business process. The objective is simple: to establish measurable processes, gain the deepest possible understanding of our customers, and create a direct link between the investments we make and the commercial results we generate. I believe that a strong brand and commercial performance must be built together,” said Iulia IANA, CEO of IMPACT Finance & Sales.
“By strengthening IMPACT Finance & Sales, we aim to build a more integrated commercial structure, focused on performance and customer needs. Iulia brings relevant experience in real estate, brand development, and the management of integrated marketing and business strategies, at a time when IMPACT is undergoing its most extensive phase of growth and consolidation of its integrated business model. Her expertise and business perspective will further strengthen the Group’s strategic direction during this new stage of development,” said Dan Sebastian Câmpeanu, CEO of IMPACT Developer & Contractor.
In the coming period, IMPACT Finance & Sales will play a central role in supporting the IMPACT Group’s development plans by integrating marketing, sales, and financing functions into a unified commercial model. Strengthening this structure will help improve commercial efficiency, enhance the customer experience, and support the company’s growth objectives for both the residential projects currently in its portfolio and those under development.
