- Monica Bejan takes over as Head of Marketing at HILS Development, playing a key role in overseeing the department’s strategy and team while supporting the company’s commercial objectives.
- With over 20 years of experience in marketing and communications, including 13 years in the real estate sector, Monica Bejan will contribute to strengthening the HILS Development brand and increasing the visibility of its projects.
HILS Development, one of Romania’s most active real estate developers, with 21 years of experience in the industry, is strengthening its management team with the appointment of Monica Bejan as Head of Marketing.
In her new role, Monica Bejan’s primary objective will be to provide integrated leadership of the Marketing Department’s strategy and operations. Her responsibilities will include planning and implementing marketing campaigns, leading the marketing team, and monitoring performance.
In addition, Monica will work closely with internal teams to ensure seamless alignment across communications, support HILS Development’s commercial objectives, and deliver a consistent and valuable customer experience.
“I believe a real estate project is about much more than a building. It is about how people live, how they feel, and how they organize their everyday lives within that space. This is precisely what attracted me to HILS Development: its commitment to creating places where comfort, everyday needs, and a sense of belonging to a community truly matter. I am delighted to contribute to this vision by drawing on my experience in marketing and real estate, while exploring new ways in which communication can reflect the true value of a project for the people who choose to call it home.” – Monica Bejan, Head of Marketing, HILS Development.
Over 20 years of experience in marketing and communications
The newly appointed Head of Marketing brings over 20 years of experience in marketing and communications to the HILS team, with extensive expertise in marketing strategy, corporate communications, public relations, branding, and digital communications.
For the past 13 years, she has focused on the real estate sector, specifically the office development segment, working at Skanska Commercial Development Europe. Her professional background includes experience in both Romania and the Czech Republic, where she managed marketing and communications responsibilities for projects across both markets.
With her extensive experience and strategic perspective, Monica will play a key role in strengthening the HILS Development brand and increasing the visibility of the developer’s residential portfolio.
About HILS Development
Founded by entrepreneur Ionut Negoita, HILS Development has 21 years of experience in the real estate industry and a portfolio of approximately 12,000 homes built and sold. The company develops large-scale residential and mixed-use projects, with a strong focus on urban regeneration, sustainability, accessibility, and connectivity.
HILS Development currently has seven residential projects located in the eastern and northern areas of Bucharest. Through its developments, the company aims to create communities built around the principles of the “15-minute city,” where homes are seamlessly connected to public transportation, retail facilities, essential services, and leisure areas.
