18.09.2025
Prices for new housing units continue to increase in Bucharest, with data for H1 showing a 43% increase compared to the same period in 2023, respectively 14% compared to the previous year, according to an Imobiliare.ro analysis presented at the BREC RESIDENTIAL CONFERENCE event, organized on 18th of September by BREC.
The data reflects the strong discrepancy between the solid demand in the city with the highest salaries in Romania and the new supply, which has been continuously decreasing in recent years. “The quality of life in Bucharest is closely linked to access to new housing, with affordable prices and a diversified offer, in areas with modern infrastructure. We are relaunching a call for dialogue with local authorities regarding the regulation of real estate development in Bucharest, as well as harmonization with Ilfov County,” says Despina Ponomarenco, President of BREC.
The VAT increase brought new price increases. “The average price per usable square meter reached 2,258 Euros in July, respectively 2,284 Euros in August for Bucharest. The capital is ahead at the national level of cities such as Cluj-Napoca and Brașov, where the average prices for new housing are 3,139 Euros/square meter, respectively Brașov with 2,538 Euros/square meter,” says Răzvan Ionescu, CCO, Imobiliare.ro. He mentions that the price level increases significantly when we talk about well-developed areas. A new apartment, located semi-centrally, 15 minutes walk from a metro station, is traded on average for 2,600 Euro/sq m in Bucharest.
Investors present at the conference reconfirmed the opportunities that Bucharest has, but at the same time they are also looking at other cities in Romania.
Hagag Development Europe, an investor recognized for its appetite for consolidating and modernizing heritage buildings, continues to invest in residential projects in Bucharest and the metropolitan area: H East Residence and H Pipera Lake. At the same time, the investor announced that it is determined to turn its attention to other cities, considering Brașov, Cluj-Napoca and Timișoara.
AFI Romania, part of the AFI group, launched this year AFI Home North, its first Build to Rent project in Romania, in the business area of Bucharest. “We are delighted with the evolution of the project and the way it was received by the market, reaching an occupancy rate of 70% in just a few months. We continue in 2026 with the second building, with 164 apartments, on Dimitrie Pompeiu Boulevard 5E, and we are expanding the concept to other areas of the Capital, namely Cotroceni,” says Luciana Giurea – Roșca, Head of Residential, AFI Romania.
In the first half of 2025 HILS Development accelerated the delivery of apartments from projects under construction and announced the full sale of apartments from the HILS Pallady and HILS Splai projects. “Following the developments in the East part of the city, we are targeting new areas for expansion and our first project to be soon launched is in Pipera”, said, at the BREC event, Andrei Ciobotaru, the company’s Business Development Manager.
Veolia România, through its local ecosystem of companies, follows an approach that focuses on reducing carbon footprints, reusing resources and minimizing their usage and consumption, and enhancing cost efficiency. The GeoExchange solution can enable real estate developers to achieve stringent ESG benchmarks and attract green financing. Anca Călimăneanu, Project Manager, Energy Efficiency, Veolia Romania: “The solution harnesses shallow – ground geothermal energy in conjunction with high-efficiency heat pumps to provide heating*, cooling and domestic hot water, significantly lowering CO2 emissions, often up to 90% compared to conventional systems.”
InteRo Property Development, a family office focused on real estate development, is working on large residential investments, such as SkyLight Residence, Pajurei 3 Residence or SunLight Residence. The major urban regeneration development near Obor, on the former Aversa platform, – SkyLight Residence- involves the complete revitalization of the neighbourhood. “We see a more educated client, paying attention to an increasing number of criteria when choosing a new home” said Alexandra Dumitrescu, Sales Manager, during the BREC event.
