Bogdan Gavril – Sales Engineer & Trainer, CEE Region at Axis Communications

Bogdan Gavril – Sales Engineer & Trainer, CEE Region at Axis Communications 2880 1920 BUCHAREST REAL ESTATE CLUB

BREC Talks to Bogdan Gavril

Sales Engineer & Trainer, CEE Region at Axis Communications

“Retail surveillance can provide information to support the development of better store layouts – via heat mapping and dwell time applications”

Following the opening of a new office in Romania by Axis Communication, the market leader in network video, we sat down for an interview with Bogdan Gavril, Sales Engineer & Trainer, CEE Region at Axis Communications to find out more about the company’s innovative solutions for retailers and smart city.

How do you address the retail segment and what type of info can those type of solutions offers to the retailers or retail owners?

Retailing today is a tough business and more and more store owners face challenges. Therefore, it is important to ensure that your store technology can minimize loss due to frauds and protect people and assets. As important, find opportunities to increase revenues and enhance customer experiences in real time. Retail surveillance using network video solutions such as IP cameras is an excellent weapon in the battle to protect the retail business and to find ways to increase its efficiency, like it can help store owners manage queues, count people and monitor flow control. Or It can provide information to support the development of better store layouts – via heat mapping and dwell time applications.

Outside the store itself, network video can be connected to access control systems, or used for general surveillance of the building’s exterior and parking lot. License plate recognition is also possible, thanks to the high quality of the images generated. All of these cross functional applications make retail stores safer for visitors and more profitable for the owners. More, network cameras in intelligent systems can spot even empty shelves – and alert appropriate staff to get them restocked. In this way the manager can monitor queues and re-deploy staff where they are most needed.

How can your video surveillance solutions can help to improve traffic in Bucharest?

We believe that the road to a smarter traffic is by monitoring it. From congestion and stopped vehicles to serious accidents and extreme weather, we understand the everyday traffic management challenges and to keep the traffic moving as smooth as possible, we need the very latest information at hand.

Axis Communications is working with partners across the globe to offer smart network video solutions, that can provide reliable and detailed traffic video around the clock, automatically alert for incidents such as congestion and stopped vehicles. Our products stand up to the toughest weather conditions and provide real-time and historic traffic data. One of our recent local integration was done in Bucharest, Pasajul Unirea. The solution was developed by Axis Communications and one of our partners and consists of three pillars:

  • Axis network cameras with technologies that allow the units to monitor in any light conditions.
  • Citilog video-based Automatic Incident Detection system, that identify incidents and accidents within seconds on highways, bridges and tunnels. The application was installed directly on Axis Cameras, through the AXIS Camera Application Platform.
  • Number OK LPR – Software that can recognize car’s license plate numbers and control executive units /barriers and automatic gates. Number OK can recognize license plate’s patterns, regardless of the plate state and lighting conditions.


Swedish-based Axis Communication was established in 1984 and the company’s products are now installed in public places and areas such as retail chains, airports, trains, motorways, universities, prisons, casinos and banks. In Romania, the company works with two distributors and at the end of 2017 officially opened a direct representative office.
Axis offers intelligent security solutions that enable a smarter, safer world. As the market leader in network video, Axis is driving the industry by continually launching innovative network products based on an open platform – delivering high value to customers through a global partner network. Axis has long-term relationships with partners and provides them with knowledge and groundbreaking network products in existing and new markets. Axis has more than 2,600 dedicated employees in more than 50 countries around the world, supported by a network of over 90,000 partners across 179 countries.

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