The main goal of Realpad in 2022 is to double its customer base and to penetrate 4 more markets. How will the company manage to do that, find out below from Jakub Licak, Business Development Manager.
How would you describe 2021 for the business of your company? What were the main achievements of your company last year?
2021 was a strategic year for us in various aspects. On the company level, we have almost doubled our customer base and we are currently serving more than 100 residential developers across 12 EU countries. In Romania, we have managed to contract 20 clients which I consider to be a success, taking into consideration that at the beginning of the year we had no local team and just a few clients. At the moment, the Realpad team in Romania includes 4 people and we are looking to hire more talented people in 2022.
Which are your main objectives for 2022?
Our main goal is to double our customer base again, on the company level and also in Romania. In 2021, we have secured an investment that gives us resources to significantly invest in the product as well as to continue our international expansion. We have already started with the expansion process in Bulgaria and Serbia and we are going to open another 4 more markets in the course of 2022. As it comes to the product, apart from our main CRM software tool which is designed for sales and aftersales management of residential projects, we already started pivoting 2 new segments – residential rental and commercial leasing & property management.
How do you see the main trends shaping for 2022?
When it comes to technology, I see residential developers adopting software solutions at an even faster pace than in 2021. In Romania, where developers sell hundreds and even thousands of apartments, software solutions that automate the sales process will become a necessity. I also expect developers to be paying more and more attention to after-sales care and the customer experience in general. Our After-sales module, encompassing digital handovers and warranty claims management, together with Buyer’s portal, where buyers can find all important documents and information about their purchase, will be at hand to digitize the whole customer journey.
Realpad is a technology partner of European real estate developers, founded in 2012 in Prague. The company provides software solutions tailor-made for residential developers. The company portfolio includes more than 100 clients all over Europe, 1.500 users and 250 projects. Realpad entered the Romanian market in 2020, seeing big potential in the residential segment. Notable Romanian clients are AFI Romania, Hagag Europe Development, Bog’Art, Liebrecht & wood or SVN.