Alukonigstahl Romania, the local subsidiary of the European market leader in aluminium, PVC and steel systems registered 21.5 million euros turnover between January – December 2020 and it further targets business consolidation on the traditional office and commercial segments, as well as business expansion on the premium residential segment, given that the pandemic outbreak highlighted Romanians` need to live in better conditions.
Alukonigstahl is exclusive dealer in Romania for Schüco (world lider in aluminium and PVC systems) and Jansen (steel profiles supplier), and more than 85% of the company turnover in 2020 was represented by the sale of premium Schüco aluminium profiles. In 2020, Alukonigstahl delivered Schüco aluminium systems for more than 75.000 sqm of curtain wall for new real estate developments and in 2020 it has already secured a number of 20.000 sqm. A series of well-known office projects signed with Alukonigstahl for joinery or curtain walls (such as U Center, Offices Jiului, Isho Timisoara, Millo Office, Dacia One, Sediul Continental din Timișoara, Skanska Equilibrum 2, AFI Tech Inox 2), as well as a number of premium residential projects (Win Residences / PSC Group or Nusco City, Neo Timpuri Noi, Neo Mamaia).
“Through our projects and partnerships, we have been pioneering this segment in Romania and up to present we developed several large “Schüco neighbourhoods”. Alukonigstahl targets a business acceleration this year, considering the numerous investments we made in business streamlining and adaptation to the new market context. We aim to consolidate our existing portfolios through digitalization and by streamlining our supply chain, as well as to expand on new segments, such as the residential sector, which has a high growth potential in Romania,” Attila Beer, Country Manager Alukonigstahl Romania and Moldova states.
The industrial metals prices registered a significant increase in the last months, at London Metal Exchange. For example, the price of copper, largely considered as an economic indicator is higher than in the last 9 years and it almost doubled in the last 12 months. As compared to Spring 2020, the price of aluminium increased by about 50% and the price of rolled steel strips increased by more than 75%.
Alukonigstahl has recently implemented a series of processes of digitalization and reorganized its supply chain and owned warehouse in Jilava. In 2020, the company launched its own digital platform – AKS Connect, where clients can place orders and follow their deliveries online, in real time. In H2 2021, Alukonigstahl will continue its digitalization process, by launching a new platform.
Technology, hi-tech and energy efficiency solutions integration in windows and doors systems of new real estate projects is a major trend registered in the last 3 years. „The window is not just a window anymore, it does not only provide pleasant aesthetics and fresh air. Through our partners Schüco și Jansen, who invested substantially in technology in the recent years, we can now add a decentralized ventilation system, which brings fresh (warmed and filtered) air into the room, without the need to actually open the window – which can bring noise, dust or allergens in the interior,” says Attila Beer.
Other major trends are the windows, balcony doors and sliding doors systems used mostly in the residential compounds (projects such as Cloud 9 Residence, Luxuria Residence, Sea One, Nordis Mamaia, Tomis City, Wings Residence) or the Schüco PVC joinery, which gained ground in the last year (projects as Buenavista International or Win Herastrau).
New niche solutions have also been developed, with the advancement of historical buildings restoration trend. Dragomira monastery and Domnita Balasa church are such examples, where old joinery was replaced with modern, isolated Jansen steel windows.