Real Estate used for employer branding by Lidl

Real Estate used for employer branding by Lidl 1026 720 BUCHAREST REAL ESTATE CLUB

Lidl: launches its brand new 12.500 sqm HQ in Bucharest

In a move emphasizing its leadership on the Romanian retail market, Lidl has finalized its own office building in Aviatiei, North Bucharest, the area with the biggest density of AAA tenants in Bucharest. The innovative & green project that implements the most advanced construction technologies was built by Skanska.

The investment in its new HQ comes in line with the company’s policy for a sustainable activity as well as its commitment as a reputable employer. The 12,500 sq. m. compound has two interconnected buildings: one is destined for the facilitates dedicated to the employees (such as fitness area, restaurant, coffee shop, lounge & relaxation areas) and the other one comprises the office spaces.

On a very competitive HR market, where multinationals compete fiercely for skilled workforce, Lidl shows high focus on its reputation as an employer. The company has recently announced that will increase the salaries starting 1st of March, the minimum gross wage of a seller working at a Lidl shop following to reach 3,000 RON (approx. 650 EUR). In this context, the headquarters becomes a strong attraction and motivation instrument for the HR department.

The new building benefits of 233 parking units, 7 charging station for electric cars and 40 bicycle parking places. The project used 100% sustainable, certified & recycled materials, integrating one of the most technologically advanced construction solutions. The office building is to be certified by BREEAM.

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